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Sugar Sell Logo Award Winner Product Badge
SugarAI

Sugar Sell

Composite Score
8.9 /10
CX Score
9.1 /10
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Sugar Sell
8.9 /10

What is Sugar Sell?

Sugar Sell (formerly Sugar CRM) is a CRM Platform that leverages Enterprise’s core capabilities as a baseline for highly tailored applications and orchestrates complicated, multi-user and multi-system processes. With Enterprise, Sugar provides the tools to adapt your CRM to your business.

Company Details

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Awards & Recognition

Sugar Sell won the following awards in the Customer Relationship Management - Midmarket category

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Sugar Sell Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Sugar Sell.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

96 Plan to Renew

1
Since last award

90 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Sugar Sell?

1% Negative
2% Neutral
97% Positive

Pros

  • Fair
  • Caring
  • Respectful
  • Transparent

Feature Ratings

Average 86

Lead Management

90

Account and Contact Management

89

Collaboration

88

Activity and Workflow Management

86

Telephony and Call Center Management

85

Sales Management

85

Marketing Management

84

Analytics and Reporting

83

Mobile

83

Quote Contract and Proposal

82

Customer Service Management

82

Vendor Capability Ratings

Average 85

Usability and Intuitiveness

87

Quality of Features

86

Ease of Implementation

86

Vendor Support

86

Ease of Customization

86

Ease of IT Administration

85

Product Strategy and Rate of Improvement

85

Breadth of Features

85

Business Value Created

84

Ease of Data Integration

84

Availability and Quality of Training

83

Sugar Sell Reviews

Edwin A.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2026

‎No more guesswork for the pipelines

Likeliness to Recommend

7 /10

What differentiates Sugar Sell from other similar products?

‎SugarCRM leads the pack by being super flexible and using intelligent deal guidance to show us exactly which deals to chase.

What is your favorite aspect of this product?

It empowers me to automate repetitive tasks without needing support, keeping the focus on building real connections. This simple approach ensures that software adapts to the users, turning complex data into clear, actionable wins. That makes every interaction more meaningful and every journey more successful.

What do you dislike most about this product?

While SugarCRM is excellent for customization, it can sometimes feel feature-heavy. Because it offers so many advanced tools right out of the box, I find the interface feels a bit complex.

What recommendations would you give to someone considering this product?

Choosing SugarCRM is an investment in effortless growth. Its no-code flexibility means the software adapts to your unique style, not the other way around. By automating busy work through intelligent guidance, it frees your team to build the meaningful, high-value connections that truly drive long-term success.

Pros

  • Efficient Service
  • Inspires Innovation
  • Caring
  • Client Friendly Policies

Melinda F.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2026

‎Transforming data into customer success

Likeliness to Recommend

10 /10

What differentiates Sugar Sell from other similar products?

In the crowded CRM market, the exceptional flexibility, customization, and customer-centric approach of SugarCRM make it distinct. Other platforms that impose rigid workflows, SugarCRM allows us to tailor modules, dashboards, and processes to fit our specific business needs, giving full control over customer relationships.

What is your favorite aspect of this product?

‎The platform emphasizes actionable insights with advanced reporting, analytics, and automation features, helping me streamline sales, marketing, and support functions. SugarCRM also prioritizes scalability, making it suitable for streamlining workflow. Its customer experience focus ensures that every interaction is tracked, measured, and optimized. This CRM solution is not only powerful but adaptable to my evolving business requirements and customer expectations.

What do you dislike most about this product?

‎Its extensive features and customization options empower us to work smarter and deliver better customer experiences.

What recommendations would you give to someone considering this product?

‎Begin with core modules and workflows, then gradually expand as your team becomes comfortable.

Pros

  • Helps Innovate
  • Reliable
  • Unique Features
  • Effective Service

Ashish J.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2025

Connected Customers, Smarter Workflows

Likeliness to Recommend

10 /10

What differentiates Sugar Sell from other similar products?

SugarCRM is a full-spectrum customer relationship management platform aimed at giving teams a unified view of every customer interaction. It spans sales, marketing, and service functions, and stands out for its high degree of customization, strong workflow automation and deep integration capabilities.

What is your favorite aspect of this product?

What really impresses me about SugarCRM is its flexibility—both in how you can structure your processes and how you can adapt the platform to your unique business model. You’re not stuck in rigid defaults; you can customize modules, fields, dashboards and workflows.

What do you dislike most about this product?

That said, SugarCRM isn’t a plug-and-play tool for everyone. The learning curve can be steep, especially if you’re not used to a highly configurable system.

What recommendations would you give to someone considering this product?

If your team is looking beyond a basic CRM and needs something that can grow, adapt, and integrate closely with other enterprise systems, SugarCRM is a strong contender. It gives you the power to shape your customer workflows rather than fitting them into someone else’s mold. On the flip side, if you’re a small start-up or need something quick to deploy with minimal customization, you might want to weigh simpler alternatives first.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Efficient Service

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