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Sugar Sell Logo Award Winner Product Badge
SugarAI

Sugar Sell

Composite Score
8.9 /10
CX Score
9.1 /10
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Category
Sugar Sell
8.9 /10

What is Sugar Sell?

Sugar Sell (formerly Sugar CRM) is a CRM Platform that leverages Enterprise’s core capabilities as a baseline for highly tailored applications and orchestrates complicated, multi-user and multi-system processes. With Enterprise, Sugar provides the tools to adapt your CRM to your business.

Company Details

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Awards & Recognition

Sugar Sell won the following awards in the Customer Relationship Management - Midmarket category

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Sugar Sell Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Sugar Sell.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

96 Plan to Renew

1
Since last award

90 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Sugar Sell?

1% Negative
2% Neutral
97% Positive

Pros

  • Fair
  • Caring
  • Respectful
  • Transparent

Feature Ratings

Average 86

Lead Management

90

Account and Contact Management

89

Collaboration

88

Activity and Workflow Management

86

Telephony and Call Center Management

85

Sales Management

85

Marketing Management

84

Analytics and Reporting

83

Mobile

83

Quote Contract and Proposal

82

Customer Service Management

82

Vendor Capability Ratings

Average 85

Usability and Intuitiveness

87

Quality of Features

86

Ease of Implementation

86

Vendor Support

86

Ease of Customization

86

Ease of IT Administration

85

Product Strategy and Rate of Improvement

85

Breadth of Features

85

Business Value Created

84

Ease of Data Integration

84

Availability and Quality of Training

83

Sugar Sell Reviews

Oluwatimilehin A.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2025

Solid Sales Tool with Room for AI-Powered Growth

Likeliness to Recommend

10 /10

What differentiates Sugar Sell from other similar products?

SalesFusion stands out with its robust marketing automation and seamless CRM integrations, allowing for super personalized customer journeys. Its user-friendly interface and scalable architecture are definite pluses too

What is your favorite aspect of this product?

My favorite aspect is the robust marketing automation capabilities that allow for highly personalized customer journeys. It's really powerful!

What do you dislike most about this product?

Honestly, the reporting features could be more customizable and intuitive. Sometimes it's a bit tricky to get the exact insights I need.

What recommendations would you give to someone considering this product?

Make sure to take advantage of the demo to really get familiar with its features. Also, plan out your integration strategy carefully, especially if you're hooking it up with existing CRMs or marketing tools.

Pros

  • Reliable
  • Efficient Service
  • Effective Service
  • Inspires Innovation

Olawale O.

  • Role: Sales Marketing
  • Industry: Shipping
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2025

Feature-Rich Marketing Platform

Likeliness to Recommend

10 /10

What differentiates Sugar Sell from other similar products?

Deep SugarCRM integration for seamless marketing-to-sales handoff Robust multi-channel campaign orchestration (email, web, events) Advanced revenue attribution and ROI reporting Built-in account-based marketing features Flexible drag-and-drop campaign and journey builder GDPR/CCPA compliance toolkit out of the box

What is your favorite aspect of this product?

My favorite aspect is its powerful multi-channel campaign orchestration—combined with deep CRM integration, it lets you deliver seamless, personalized journeys across email, web, and events. My favorite aspect is its powerful multi-channel campaign orchestration—combined with deep CRM integration, it lets you deliver seamless, personalized journeys across email, web, and events.

What do you dislike most about this product?

Outdated, cluttered UI that feels unintuitive and steepens the learning curve Limited mobile responsiveness, making on-the-go campaign management difficult

What recommendations would you give to someone considering this product?

Define clear campaign goals and KPIs before setup to guide your use of the journey builder Leverage the SugarCRM integration early—map your lead handoff processes to avoid data gaps Pilot campaigns in a sandbox or small segment to familiarize your team with the UI quirks Invest in hands-on training or workshops to flatten the learning curve of the platform’s depth

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Jame J.

  • Role: Operations
  • Industry: Energy
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2025

Comprehensive Flexibility with Learning.

Likeliness to Recommend

10 /10

What differentiates Sugar Sell from other similar products?

Sugar CRM does not require high technical skills of the work with the programme since it has a friendly interface and convenient search options for users. It has strong connectivity features with other related applications that improve flexibility and effective interchange of data with other systems that are important for the functionality of business today.

What is your favorite aspect of this product?

The loyalty programme has many advantages, where the focus on the procedure of user customization is rather peculiar. It makes modifying the appearance and features realistic in order to make the users work in the most preferred area. It also enhances customer satisfaction and increases the chances of the application being used throughout different departments.

What do you dislike most about this product?

Some potential disadvantages of using the tool include that some users may consider its pricing model as relatively less affordable than other existing CRM solutions. It is always a more costly affair when it comes to such added features and customizations which can be considered less affordable by small and medium-sized enterprises looking for a CRM tool that will do the job without having to reach deep into their pockets.

What recommendations would you give to someone considering this product?

Spend some effort in training and hiring of people in that particular field. Education of these features as well as competencies of the application will increase the rate of utilization and the benefits derived from Sugar CRM, thus improving the overall management of customer relationships.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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