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SpyFu Logo
SpyFu

SpyFu

7.2 /10
Category
SpyFu
7.2 /10

What is SpyFu?

SpyFu helps you spy on your competitors use their search marketing secret formula to improve your own business. Deep research or quick glimpses at their ad habits show you what works and what to avoid when you're connecting with your target audience.

Company Details


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Awards & Recognition

SpyFu won the following awards in the Search Engine Optimization category

SpyFu Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SpyFu.

79 Likeliness to Recommend

84 Plan to Renew

80 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+79 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SpyFu?

6% Negative
18% Neutral
76% Positive

Pros

  • Saves Time
  • Respectful
  • Trustworthy
  • Altruistic

Cons

  • Vendor's Interest First

Feature Ratings

Average 82

Competition Analysis

89

Keyword Research

87

Analytics and Reporting

83

Auditing

82

Rank Tracking

79

Content Optimization

75

Local SEO

74

On-Page Tracker/Optimization

73

Alerts

72

Backlink Tools

65

Vendor Capability Ratings

Average 78

Ease of IT Administration

82

Business Value Created

81

Usability and Intuitiveness

81

Ease of Implementation

81

Quality of Features

80

Ease of Customization

78

Vendor Support

78

Breadth of Features

76

Availability and Quality of Training

75

Product Strategy and Rate of Improvement

70

Ease of Data Integration

70

SpyFu Reviews

Adam S.

  • Role: C-Level
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Excellent entry point

Likeliness to Recommend

7 /10

What differentiates SpyFu from other similar products?

SpyFu is the easiest-to-use rank tracker / competition analysis tool we've found. It's budget-friendly and intuitive enough for even new users to hop right in.

What is your favorite aspect of this product?

The simplicity. SpyFu lets you do what you need to do and get on with your day. You won't live in it the way you will in Moz or Semrush, but that's fine sometimes.

What do you dislike most about this product?

The level of customization is low compared to Moz or Semrush. You'll get the data you need, but diving in deep to, say, individual country results or full-on site health tracking isn't there. The price is right, however!

What recommendations would you give to someone considering this product?

If you're handling rank tracking and competition analysis by hand, SpyFu is a great fit, particularly for new DM pros or small agencies.

Pros

  • Trustworthy
  • Respectful
  • Fair
  • Acts with Integrity

Cons

  • Commodity Features

Miloni S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Amazing Competitor Analysis Tool

Likeliness to Recommend

9 /10

What differentiates SpyFu from other similar products?

It provides complete competitors keywords with ranking.

What is your favorite aspect of this product?

Visualization of the keyword clouds and finding the keywords that your competitor's share is really amazing.

What do you dislike most about this product?

Nothing to dislike about SpyFu.

What recommendations would you give to someone considering this product?

Really good tool to sneak peek into your competitor's keywords.

Pros

  • Reliable
  • Unique Features
  • Effective Service
  • Respectful
  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted May 2022

"Quick-Start SEO tool for Beginners"

Likeliness to Recommend

8 /10

Pros

  • Continually Improving Product
  • Reliable
  • Unique Features
  • Efficient Service

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