What is SpyFu?
SpyFu helps you spy on your competitors use their search marketing secret formula to improve your own business. Deep research or quick glimpses at their ad habits show you what works and what to avoid when you're connecting with your target audience.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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79 Likeliness to Recommend
84 Plan to Renew
80 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+79 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SpyFu?
Pros
- Saves Time
- Respectful
- Trustworthy
- Altruistic
Cons
- Vendor's Interest First
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Competition Analysis
Keyword Research
Analytics and Reporting
Auditing
Rank Tracking
Content Optimization
Local SEO
On-Page Tracker/Optimization
Alerts
Backlink Tools
Vendor Capability Ratings
Ease of IT Administration
Business Value Created
Usability and Intuitiveness
Ease of Implementation
Quality of Features
Ease of Customization
Vendor Support
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of Data Integration
SpyFu Reviews
George L.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Sep 2021
Super easy to use and worth every cent.
Likeliness to Recommend
What differentiates SpyFu from other similar products?
I handle marketing in a highly competitive business niche. Most of our competitors spend 10x what we spend in advertising and marketing. By using Spyfu and a couple other tools I'm able to see their best ads, keywords, budgets and when they're running their ads. This helps me be way more competitive with a much lower budget.
What is your favorite aspect of this product?
Seeing the ads and keywords.
What do you dislike most about this product?
The only thing that I don't like is sometimes Spyfu cannot find a competitor. They do add them but it takes time.. Still that's to be expected and is a very minor inconvenience.
What recommendations would you give to someone considering this product?
Buy it if you spend more than $1000 per year on PPC ads. Knowing what others are running and what keywords are generating the leads is worth the annual cost of Spyfu.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Sep 2021
The competitive analysis has been very helpful
Likeliness to Recommend
Pros
- Unique Features
- Respectful
- Security Protects
- Continually Improving Product
Cons
- Vendor's Interest First
Minak S.
- Role: Consultant
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2021
Best & Amazing Easy to Use SEO Tool
Likeliness to Recommend
What differentiates SpyFu from other similar products?
SpyFu is an SEO and PPC competition intelligence tool. You may enter in a web address to view all of the keywords it ranks for the Google advertising it buys and its best rivals. You may also do in-depth keyword research. You can find the websites that sell it or rank for it, and all of them have a history to boot. It was a breeze to conduct keyword research. We've witnessed an increase in search engine traffic of over 20% in only four months. By doing much of our SEO work ourselves, we've saved huge amounts of money every year. Thanks to SpyFu, we're on track to stay significantly under budget for website expenses.
What is your favorite aspect of this product?
layout and choices for comparing my clients' enterprises with those of their competitors in the same sector. In the beginning, when I began to grasp the potential of SpyFu, I was amazed at how many local companies were using PPC ads. Knowing the ad spend market in a month was essential in calculating a reasonable price range. I utilize the insights to understand what's working for my companies, what's working for rivals (that I need to make work for me), and obtain improvement suggestions to make my PPC and SEO spend more successful.
What do you dislike most about this product?
I don't use Spyfu for this, however, they might enhance their keyword position reports by including white-labeled weekly rank changes that are sent to clients. Instead of conducting manual pulls, we'd like to be able to refer to rank increases at the conclusion of the term when generating baseline keyword scoring reports.
What recommendations would you give to someone considering this product?
This is a first-rate product. Thank you. Definitely, something I'd add to your toolbox if you're wanting to step up your SEO efforts. You'll want to put aside some time to learn the entire system. You'll be surprised at how comprehensive Spyfu is if you give it some time. I would highly suggest them to anybody contemplating using their products or services.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy