What is Sprout Social?
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
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Since last award
93 Plan to Renew
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Since last award
81 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social?
Pros
- Respectful
- Client Friendly Policies
- Efficient Service
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Response Management
Social Media Channel Integration Outbound
Social Asset Management
Campaign Execution
Social Moderation and Workflow Management
Dashboards and Visualization
Social Post Archival
Trend Analysis
Sentiment Analysis
Contextual Analysis
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Ease of Data Integration
Business Value Created
Ease of Customization
Breadth of Features
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
Ease of IT Administration
Also Featured in...
Sprout Social Reviews
Brooke K.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Nov 2022
The tool is great and simple to use.
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
It is easier to use than other apps and has a more aesthetically pleasing user interface. This is what sets it apart.
What is your favorite aspect of this product?
I like the sleeker, more contemporary design of sprout social over that of Hootsuite. Moreover, the extensive reporting and well-thought-out visualizations are two features I particularly appreciate. For my purposes, the evaluation of profile performance across networks is the most helpful. In this way, it's simple to assess progress or setbacks. Apparently, you can also export such reports, which is a great feature. In my opinion, both the campaigns and the tagging will prove to be really useful in the long run. I have started using tags in my postings, but not yet have enough data to analyze reports.
What do you dislike most about this product?
The organization of several of the options on the sidebar annoys me. Since I assume that scheduling and planning social events is the primary motivation for utilizing sprout, I would prioritize the publisher. And it's incredibly annoying that the "You've explored all the fundamentals!" message keeps popping up on my Dashboard. Just don't bother with it; it's a total waste of room.
What recommendations would you give to someone considering this product?
I would suggest this product because of its reasonable cost, its intuitive interface, its consistent feature upgrades, and its helpful customer service. The user-friendliness of the UI for seeing responses, retweets, and mentions is the characteristic that stands out the most.
Pros
- Unique Features
- Efficient Service
- Inspires Innovation
- Saves Time
Please tell us why you think this review should be flagged.
Feastre L.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Nov 2022
Providing Customer Success and Technical Support
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
We have the ability to manage through our mobile and computer platform all of our social networks and our experience has been very positive. We have found Sprout Social to be easy to set up and use, and also easy to teach to some of our less tech savvy customers is our primary program for managing and analyzing social networks. Thanks to the platform we have excellent results at no additional cost.
What is your favorite aspect of this product?
We have a wide variety of templates for content creators with just one click we have them at hand which helps us to create marketing campaigns more often, the high level of intuitiveness of its user interface, including the number of publications, integrated functions and metrics set for reports we have many tools for support material and be able to create new things with marketing in different ways.
What do you dislike most about this product?
They should make an integration for Gif as it also presents failures to internal code nieles due to its programming by which it presents several failures or many errors with the applications hence the LinkedIn photo is published in a strange way. They end up being a smaller and reduced version of the image or and limitation in the amount of publications that you can make or upload a photo for Instagram as many more errors as a result of that problem.
What recommendations would you give to someone considering this product?
Sprout Social meets the needs of most organizations. For a very small company, this type of software would not be necessary, as accounts could easily be managed natively. But it is highly recommended for large companies that need to manage a certain amount of social networks and publications as well as online marketing, the best way to grow through networks.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Luis J.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Oct 2022
Sprout is the ideal solution for online management
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
If you want to save time when it comes to planning, organizing and reviewing everything related to social media Sprout is ideal for your overall network management, where overall experiences are good. Where you have the opportunity to track how our advertising is reaching the target audience." to schedule content in advance and the data reports help identify trends along with the performance of individual posts in different years."
What is your favorite aspect of this product?
Great features like creating a calendar for posting (for all those who work a lot with social media). You can track and measure trend metrics in real time. There is also an online chat, you find it in the settings (gear icon) if you are authorized. Finally, you can contact technical support by email. In addition, you can call - the US number is listed at the bottom of the site.
What do you dislike most about this product?
The features are limited and the user interface is more sparse, as is the addition of more analytics data to search through and an improvement in their code for the app because it doesn't work when you tried to open it on a phone, it's common when updating activities easily. If something needs to be updated, we have to delete the old ones and then add them back in.
What recommendations would you give to someone considering this product?
Being a very simple platform to us Sprout has helped us with growth at the level of more publications and social analytics with a good level of depth. It is highly recommended for creating and pulling custom reports which is not seen in many platforms, the few in existence have a high cost for such tools which we can get at a free price thanks to Sprout.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Caring
Please tell us why you think this review should be flagged.
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