Sprout Social Customer Reviews 2025 | Social Media Management

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Sprout Social

Composite Score

8.5 /10

CX Score

8.6 /10

122 Reviews

Claim Software

What is Sprout Social?

People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.

Company Details

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Awards & Recognition

Sprout Social won the following awards in the Social Media Management - Enterprise category

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5 Top Rated Capabilities

2 Top Rated Features

Latest Award, 2025

3 Top Rated Capabilities

4 Top Rated Features

2024

4 Top Rated Capabilities

4 Top Rated Features

2023

2 Top Rated Capabilities

3 Top Rated Features

2022

Sprout Social Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Sprout Social.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

93 Plan to Renew

1
Since last award

81 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Sprout Social?

3% Negative

5% Neutral

92% Positive

Pros

Respectful
Client Friendly Policies
Efficient Service
Helps Innovate

Feature Ratings

Average 83

Social Media Channel Integration Inbound

Social Response Management

Social Media Channel Integration Outbound

Social Asset Management

Campaign Execution

Social Moderation and Workflow Management

Dashboards and Visualization

Social Post Archival

Trend Analysis

Sentiment Analysis

Contextual Analysis

Vendor Capability Ratings

Average 83

Ease of Implementation

Quality of Features

Ease of Data Integration

Business Value Created

Ease of Customization

Breadth of Features

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Ease of IT Administration

Also Featured in...

Social Media Management - Midmarket

Score 8.7

View Sprout Social in this category (opens in a new tab)

Social Media Monitoring

Score 8.4

View Sprout Social in this category (opens in a new tab)

Sprout Social Reviews

Dean B.

Role: C-Level
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2022

Sprout Social simplify our work

Likeliness to Recommend

10 /10

What differentiates Sprout Social from other similar products?

Although I have tried other applications that are comparable to Sprout, I find that it is the most convenient and easy to use. The data is quite useful for quarterly and yearly reports, and the scheduling features are reliable and up-to-date with social media's ever-evolving norms.

What is your favorite aspect of this product?

It's a customer relationship management system as well as a location to centrally manage your social media accounts. You may choose which subset of customers you want to reach with your postings, as well as when they should be published across different channels.

What do you dislike most about this product?

Sprout may be difficult to use at times; one feature I'd like to see modified is the comparative date used when looking at statistics and interaction rates for different time periods.

What recommendations would you give to someone considering this product?

Put your doubts about Sprout Social to rest and give it a go. I highly recommend it as a useful social media management tool for your company. When you sign up for Sprout Social, you may try it out for free. As a result, you can determine if it's a good fit for you. In addition, an Account Executive is available for live chat demonstrations of the platform's features.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Kathryn G.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2022

"Very useful program with many features."

Likeliness to Recommend

7 /10

What differentiates Sprout Social from other similar products?

This application is unique in comparison to others because it possesses a multitude of features, it is simple to operate, and it provides excellent customer service. This is such a great program.

What is your favorite aspect of this product?

Ease with which posts can be scheduled and published. I wish that I could tag people and things in IG videos, add cover photographs to Reels, and schedule Stories without having to go through a workflow.

What do you dislike most about this product?

The inability to schedule Stories and Reels, as well as the absence of a feature that allows users to share multi-media carousel posts, are two major drawbacks. In addition, I wish there were improved methods to interact with content directly from the listening dashboard.

What recommendations would you give to someone considering this product?

My opinion is that the user interface of this software is head and shoulders above that of Hootsuite, and as a result, I have no hesitation in wholeheartedly recommending it to others. The level of customer assistance provided is of exceptional quality! In the event that I encountered any issues while using SproutSocial, their customer care was accessible to assist me through either live chat or email.

Pros

Unique Features
Efficient Service
Effective Service
Saves Time

Ezra M.

Role: Consultant
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2022

Great Product!

Likeliness to Recommend

9 /10

What differentiates Sprout Social from other similar products?

The Social Response Management is great

What is your favorite aspect of this product?

The Usability is impressive Sentiment Analysis offers insightful information regarding team operations

What do you dislike most about this product?

Training materials should be more accessible especially on team management.

What recommendations would you give to someone considering this product?

Sprout Team is an impressive social management software. It makes interactions interesting and allows for personalized marketing.

Pros

Helps Innovate
Reliable
Enables Productivity
Inspires Innovation

Sprout Social

What is Sprout Social?

Company Details

Need Assistance?

Awards & Recognition

Sprout Social Ratings

85 Likeliness to Recommend

1 Since last award

93 Plan to Renew

1 Since last award

81 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love Sprout Social?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Also Featured in...

Social Media Management - Midmarket

Social Media Monitoring

Sprout Social Reviews

Dean B.

Sprout Social simplify our work

Likeliness to Recommend

Pros

Kathryn G.

"Very useful program with many features."

Likeliness to Recommend

Pros

Ezra M.

Great Product!

Likeliness to Recommend

Pros

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Feature Ratings

Social Media Channel Integration Inbound

Social Response Management

Social Media Channel Integration Outbound

Social Asset Management

Campaign Execution

Social Moderation and Workflow Management

Dashboards and Visualization

Social Post Archival

Trend Analysis

Sentiment Analysis

Contextual Analysis

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Ease of Data Integration

Business Value Created

Ease of Customization

Breadth of Features

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Ease of IT Administration