Sprout Social Logo
Sprout Social Logo
Sprout Social

Sprout Social

Composite Score
8.2 /10
CX Score
8.4 /10
Sprout Social
8.2 /10

What is Sprout Social?

People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.

Company Details


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Awards & Recognition

Sprout Social won the following awards in the Social Media Monitoring & Listening category

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Sprout Social Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Sprout Social.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

97 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Sprout Social?

0% Negative
4% Neutral
96% Positive

Pros

  • Enables Productivity
  • Respectful
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 84

Social Media Channel Integration Inbound

89

Publishing

86

Visual Analytics

86

Dashboards and Reporting

85

Collaboration

82

Audience Segmentation

80

Influencer Identification

79

Competitor Tracking

79

Sentiment Analysis

79

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

86

Breadth of Features

85

Quality of Features

84

Ease of Customization

84

Usability and Intuitiveness

82

Vendor Support

81

Product Strategy and Rate of Improvement

81

Ease of IT Administration

80

Availability and Quality of Training

80

Ease of Data Integration

79

Sprout Social Reviews

Luule M.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2024

Has good User interface

Likeliness to Recommend

10 /10

What differentiates Sprout Social from other similar products?

The social scheduling features are beneficial for both beginners and those adept at managing social media. This platform offers invaluable insights and analytics, which are indispensable when handling multiple social profiles. It simplifies the management process, allowing us to focus more on strategic matters. What I find appealing is that it accelerates our engagement on social media, as our team appears to be more efficient.

What is your favorite aspect of this product?

What impresses me is the ease of use of this interface, as it seems to be designed with intuitiveness in mind, making navigation a breeze. Another notable strength of Sprout Social is its robust reporting capabilities, which provide valuable analytics that aid us in formulating strategies for our social media initiatives. The handling of multiple accounts is streamlined to facilitate effortless comparison of performance with other organizations and related metrics. This feature enables professionals to keep an eye on market trends and audience engagement levels, which is especially useful for tracking trending topics.

What do you dislike most about this product?

On the flip side, Sprout Social has some shortcomings in terms of posting and scheduling. There are instances when the timing for posting isn't accurate and scheduled posts don't go live as expected, resulting in redundant operations. What frustrates me is when I schedule an impromptu post and Sprout Social fails to publish it; this significantly disrupts our content strategy.

What recommendations would you give to someone considering this product?

Sprout Social aids us in effectively managing our social media presence. It provides us with extensive tools for scheduling and analytics, allowing us to refine our social media strategy. This has led to a substantial boost in our online engagement, a trend that has become an essential asset for promoting and discussing our project. Hence, I would recommend it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sarah J.

  • Role: Information Technology
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Sprout Social Earned my trust

Likeliness to Recommend

9 /10

What differentiates Sprout Social from other similar products?

The platform's UI is simple and straightforward, which is a big plus in my book. Additionally, I appreciate how it efficiently organizes all of the companies that I oversee. I am able to post material and generate data with ease while juggling several clients. Like the viral time tool that lets me post when it would get the most traction or the bitly tool that shortens links in my article to make the captions seem cleaner—there are a lot of tools in the publishing area that I can use to improve my post.

What is your favorite aspect of this product?

In addition to being able to connect to a plethora of channels, Sprout's built-in analytics and reporting provide me the tools I need to do comprehensive cross-channel comparisons and analysis. The option to include links in our Instagram bios and posts is great, and I really appreciate the sprout.link feature. The team made the transition from our old platform to Sprout straightforward, and the live chat feature is great for solving issues when I have them.

What do you dislike most about this product?

I can't think of a single negative thing to say regarding Sprout. No matter how many times I ask the chat for help, it always connects me with a real person, and I always get helpful advice that I can use. This stuff is really great.

What recommendations would you give to someone considering this product?

For companies with a small team looking to maximize efficiency, Sprout Social is a great tool to have. Among its many features is the ability to plan ahead for content scheduling, access social media analytics, and streamline customer service on the many platforms it integrates with.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Trustworthy

Jonathan A.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Easy to use and does not disappoint!

Likeliness to Recommend

10 /10

What differentiates Sprout Social from other similar products?

The breadth of capabilities Sprout provides is much better than its competitors, I have used other vendors such as Hootsuite and I am much more happy with Sprout

What is your favorite aspect of this product?

Breadth of capabilities and user experience

What do you dislike most about this product?

None, I have not met anything that I disliked

What recommendations would you give to someone considering this product?

The transition is always bumpy but once your team is fully integrated the ease of use cannot be beat

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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