What is Sprout Social?
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
97 Plan to Renew
82 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social?
Pros
- Enables Productivity
- Respectful
- Performance Enhancing
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Publishing
Visual Analytics
Dashboards and Reporting
Collaboration
Audience Segmentation
Competitor Tracking
Sentiment Analysis
Influencer Identification
Visual & Image Recognition
Crisis Detection & Anomaly Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Quality of Features
Ease of Customization
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of IT Administration
Vendor Support
Ease of Data Integration
Also Featured in...
Sprout Social Reviews
Masai M.
- Role: Information Technology
- Industry: Media
- Involvement: End User of Application
Submitted Oct 2024
Inquisition for Social Media Control
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
The recording of all social media comments
What is your favorite aspect of this product?
The inclusion of AI to analyze all social interactions
What recommendations would you give to someone considering this product?
Develop a Reliable social monitoring solution
Pros
- Enables Productivity
- Unique Features
- Inspires Innovation
- Fair
Please tell us why you think this review should be flagged.
Serge S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Managing and monitoring online networks
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
The ability to centrally manage all of our social media account information has saved us a lot of time.
What is your favorite aspect of this product?
The ability to schedule, manage and create content on all our social networks is what we value most as an organization about the SproutSocial platform. The ability to set up a calendar to play content is a really useful tool; the reality is that there are times when we just don't have time to come up with new ideas and this tool makes our lives a lot easier.
What do you dislike most about this product?
There aren't many things we don't like about the platform, but one thing we absolutely hate is how frustrating it is when we can't make changes to our failed posts. Every time this happens, we have to start over and redo everything, which is a huge pain.
What recommendations would you give to someone considering this product?
As far as social media management tools go, Sprout Social is at the top of the list. You can automate processes, schedule posts in advance, monitor mentions and evaluate performance, among many other important features. Its simple, easy-to-use design makes it ideal for marketing teams of any size.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Susie L.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2024
Sprout is an easy to use essential for social
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
Sprout is the most easy to use and efficient product on the market for Social Media Managers.
What is your favorite aspect of this product?
My favorite aspect is the "Listening" tool that I use for monitoring.
What do you dislike most about this product?
There is nothing I dislike about the product.
What recommendations would you give to someone considering this product?
I would recommend completing all of the training articles available on their website.
Pros
- Performance Enhancing
- Enables Productivity
- Saves Time
- Security Protects
Cons
- Less Generous
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