Sprout Social Customer Reviews 2026 | Social Media Monitoring

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Sprout Social

Composite Score

8.2 /10

CX Score

8.3 /10

78 Reviews

Claim Software

What is Sprout Social?

People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.

Company Details

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Awards & Recognition

Sprout Social won the following awards in the Social Media Monitoring & Listening category

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4 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

2024 Data Quadrant Champion

2024

5 Top Rated Capabilities

3 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Product Impact
Conflict Resolution

2024

10 Top Rated Capabilities

3 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2023

2022 Data Quadrant Champion

2022

8 Top Rated Capabilities

7 Top Rated Features

2022

Sprout Social Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Sprout Social.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

97 Plan to Renew

82 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Sprout Social?

0% Negative

4% Neutral

96% Positive

Pros

Enables Productivity
Respectful
Performance Enhancing
Reliable

Feature Ratings

Average 84

Social Media Channel Integration Inbound

Publishing

Visual Analytics

Dashboards and Reporting

Collaboration

Audience Segmentation

Competitor Tracking

Sentiment Analysis

Influencer Identification

Visual & Image Recognition

Crisis Detection & Anomaly Analysis

Vendor Capability Ratings

Average 82

Ease of Implementation

Business Value Created

Breadth of Features

Quality of Features

Ease of Customization

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of IT Administration

Vendor Support

Ease of Data Integration

Also Featured in...

Social Media Management - Midmarket

Score 8.7

View Sprout Social in this category (opens in a new tab)

Social Media Management - Enterprise

Score 8.3

View Sprout Social in this category (opens in a new tab)

Sprout Social Reviews

Brendon O.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2024

Fantastic!

Likeliness to Recommend

9 /10

What is your favorite aspect of this product?

Scheduling

What do you dislike most about this product?

Data can be hard to interpret at times

What recommendations would you give to someone considering this product?

Just do it!

Pros

Performance Enhancing
Enables Productivity
Helps Innovate
Continually Improving Product

Kara D.

Role: Operations
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2024

Range of Features, Not Easy to Find Them All

Likeliness to Recommend

8 /10

What differentiates Sprout Social from other similar products?

It has a large range of unique features.

What is your favorite aspect of this product?

There are many ways to review previous content and view different results.

What do you dislike most about this product?

With having so many features, some are hard to find and is not very intuitive.

What recommendations would you give to someone considering this product?

Do an in-depth, recorded walk-through with their support team to better understand all the features and where to find them.

Pros

Trustworthy
Unique Features
Saves Time
Fair

Role: Sales Marketing
Industry: Electronics
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Jan 2024

Easy to use

Likeliness to Recommend

7 /10

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Unique Features

Sprout Social

What is Sprout Social?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

Sprout Social Ratings

87 Likeliness to Recommend

97 Plan to Renew

82 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Sprout Social?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Publishing Automatically schedule social media and blog posts in the future.

Visual Analytics Interactive graphical exploratory data analysis through immersive interfaces.

Dashboards and Reporting Customizable dashboards to track KPIs, rep performance, and metrics.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Competitor Tracking Easily view what your competitors are posting on their social media.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Influencer Identification The ability to identify social media influencers that are talking about your brand.

Visual & Image Recognition Detect brand logos or products in images/videos.

Crisis Detection & Anomaly Analysis Automatic detection of sudden volume spikes or unusual sentiment shifts, powered by AI/ML and semantic analysis.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Also Featured in...

Social Media Management - Midmarket

Social Media Management - Enterprise

Sprout Social Reviews

Brendon O.

Fantastic!

Likeliness to Recommend

Pros

Kara D.

Range of Features, Not Easy to Find Them All

Likeliness to Recommend

Pros

Easy to use

Likeliness to Recommend

Pros

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Mention

1
Since last award

Feature Ratings

Social Media Channel Integration Inbound

Publishing

Visual Analytics

Dashboards and Reporting

Collaboration

Audience Segmentation

Competitor Tracking

Sentiment Analysis

Influencer Identification

Visual & Image Recognition

Crisis Detection & Anomaly Analysis

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Breadth of Features

Quality of Features

Ease of Customization

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of IT Administration

Vendor Support

Ease of Data Integration