What is Sprout Social?
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
97 Plan to Renew
82 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social?
Pros
- Enables Productivity
- Respectful
- Performance Enhancing
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Publishing
Visual Analytics
Dashboards and Reporting
Collaboration
Audience Segmentation
Competitor Tracking
Sentiment Analysis
Influencer Identification
Visual & Image Recognition
Crisis Detection & Anomaly Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Quality of Features
Ease of Customization
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of IT Administration
Vendor Support
Ease of Data Integration
Also Featured in...
Sprout Social Reviews
Adam F.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: End User of Application
Submitted Aug 2023
Great depth & range of features but a high price!
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
The large range of products and features. Sprout has a vast range of reports which no other provider that I've seen, can match. The Smart Inbox really is a god-send.
What is your favorite aspect of this product?
The Smart Inbox is an exceptional product and by far the best social media customer service feature compared to any other competitors. Sprout Social also has a beautiful array of reports that help visualise the data for those who are less social-savvy, with auto-scheduled reports particularly useful. Sprout are usually one of the first social tools to adopt new features - ranging from Story & Reel integration to introducing AI copywriting and social listening analysis.
What do you dislike most about this product?
The price. Sprout Social is really expensive when compared to many of their competitors. Beyond that, Sprout Social does seem to be struggling with reliability since Meta moved their Facebook Pages ("Classic") to the New Page Experience, with posts regularly failing to be published (1-2 a week).
What recommendations would you give to someone considering this product?
Sprout Social can be extremely expensive so I'd recommend first working out which of the features your organisation needs, and which are nice to have. For instance, the social listening capabilities are good, but lack some of the detail and granularity offered by the likes of Sprinklr and Brandwatch. However, the Sprout Social Smart Inbox is one of the best products on the market, with a large range of filters to help you view all in-bound customer service enquires for all profiles and networks, at once. New AI features improve reporting and tags are a really helpful feature.
Pros
- Continually Improving Product
- Enables Productivity
- Security Protects
- Reliable
Cons
- Less Friendly Negotiation
- Vendor's Interest First
- Less Generous
Please tell us why you think this review should be flagged.
- Role: Information Technology
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Aug 2023
We were able to program everything in one place
Likeliness to Recommend
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Efficient Service
Please tell us why you think this review should be flagged.
- Role: Consultant
- Industry: Healthcare
- Involvement: End User of Application
Submitted Aug 2023
Fantastic product that is easy-to-use.
Likeliness to Recommend
Pros
- Performance Enhancing
- Enables Productivity
- Unique Features
- Inspires Innovation
Please tell us why you think this review should be flagged.
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