Sprout Social Customer Reviews 2026 | Social Media Monitoring

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Sprout Social

Composite Score

8.2 /10

CX Score

8.3 /10

78 Reviews

Claim Software

What is Sprout Social?

People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.

Company Details

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Awards & Recognition

Sprout Social won the following awards in the Social Media Monitoring & Listening category

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4 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

2024 Data Quadrant Champion

2024

5 Top Rated Capabilities

3 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Product Impact
Conflict Resolution

2024

10 Top Rated Capabilities

3 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2023

2022 Data Quadrant Champion

2022

8 Top Rated Capabilities

7 Top Rated Features

2022

Sprout Social Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Sprout Social.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

97 Plan to Renew

82 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Sprout Social?

0% Negative

4% Neutral

96% Positive

Pros

Enables Productivity
Respectful
Performance Enhancing
Reliable

Feature Ratings

Average 84

Social Media Channel Integration Inbound

Publishing

Visual Analytics

Dashboards and Reporting

Collaboration

Audience Segmentation

Competitor Tracking

Sentiment Analysis

Influencer Identification

Visual & Image Recognition

Crisis Detection & Anomaly Analysis

Vendor Capability Ratings

Average 82

Ease of Implementation

Business Value Created

Breadth of Features

Quality of Features

Ease of Customization

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of IT Administration

Vendor Support

Ease of Data Integration

Also Featured in...

Social Media Management - Midmarket

Score 8.7

View Sprout Social in this category (opens in a new tab)

Social Media Management - Enterprise

Score 8.4

View Sprout Social in this category (opens in a new tab)

Sprout Social Reviews

Sally G.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2024

Fantastic Features.

Likeliness to Recommend

8 /10

What differentiates Sprout Social from other similar products?

Sprout Social Enterprise offers Message Spike Alerts feature that alerts users when there is a sudden increase in message volume, allowing your team to respond quickly to potential issues or capitalize on trending moments.

What is your favorite aspect of this product?

The platform supports multi-user collaboration with customizable workflows, which is crucial for large teams working across different regions or departments.

What do you dislike most about this product?

The pricing for the Enterprise plan is on the higher end, which might be prohibitive for smaller businesses or organizations with limited budgets

What recommendations would you give to someone considering this product?

Conduct a thorough assessment of your organization's social media management needs. If your team requires advanced analytics, custom workflows, and extensive support, the Enterprise plan could be a good fit.

Pros

Continually Improving Product
Effective Service
Inspires Innovation
Respectful

Navnish B.

Role: Sales Marketing
Industry: Education
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2026

Good social media management platform, but pricing

Likeliness to Recommend

9 /10

What differentiates Sprout Social from other similar products?

It is clean interface, strong analytics dashboards, and unified inbox make managing multiple social accounts and tracking engagement easier compared to many tools.

What is your favorite aspect of this product?

The reporting and analytics features are very useful for understanding performance and presenting insights to stakeholders.

What do you dislike most about this product?

The pricing can be quite high, especially for teams that need multiple users or advanced features.

What recommendations would you give to someone considering this product?

It is a solid platform for teams that prioritize analytics and streamlined social management, but it is worth comparing pricing and feature needs before committing.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Cardi G.

Role: Consultant
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2025

Success With Sprout Social

Likeliness to Recommend

8 /10

What differentiates Sprout Social from other similar products?

It was great to have a free 30 day trial to sample Sprout Social. Not may products have a free 30 day trial. Before I spend money on a service it is great to try it out first!

What is your favorite aspect of this product?

I like that it tracks comparing competitors. This way we know what we need to improve on and we know what systems are working and not working. Instead of having to manually research and check all the information, we just use Sprout Social.

What do you dislike most about this product?

I wish we had more of a consistent use of it. Since we do not use it daily, I bet there are features we haven't tried out yet.

What recommendations would you give to someone considering this product?

It is much easier than manually researching information to compare competitors

Pros

Helps Innovate
Performance Enhancing
Trustworthy
Unique Features

Sprout Social

What is Sprout Social?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

Sprout Social Ratings

87 Likeliness to Recommend

97 Plan to Renew

82 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Sprout Social?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Publishing Automatically schedule social media and blog posts in the future.

Visual Analytics Interactive graphical exploratory data analysis through immersive interfaces.

Dashboards and Reporting Customizable dashboards to track KPIs, rep performance, and metrics.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Competitor Tracking Easily view what your competitors are posting on their social media.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Influencer Identification The ability to identify social media influencers that are talking about your brand.

Visual & Image Recognition Detect brand logos or products in images/videos.

Crisis Detection & Anomaly Analysis Automatic detection of sudden volume spikes or unusual sentiment shifts, powered by AI/ML and semantic analysis.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Also Featured in...

Social Media Management - Midmarket

Social Media Management - Enterprise

Sprout Social Reviews

Sally G.

Fantastic Features.

Likeliness to Recommend

Pros

Navnish B.

Good social media management platform, but pricing

Likeliness to Recommend

Pros

Cardi G.

Success With Sprout Social

Likeliness to Recommend

Pros

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Mention

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1
Since last award

Feature Ratings

Social Media Channel Integration Inbound

Publishing

Visual Analytics

Dashboards and Reporting

Collaboration

Audience Segmentation

Competitor Tracking

Sentiment Analysis

Influencer Identification

Visual & Image Recognition

Crisis Detection & Anomaly Analysis

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Breadth of Features

Quality of Features

Ease of Customization

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of IT Administration

Vendor Support

Ease of Data Integration