Serpstat

Serpstat SEO

8.3 /10

What is Serpstat SEO?

Serpstat is the go-to platform to speed up search marketing goals achievement. Customers use Serpstat to reduce the time on common search marketing tasks, repetitive, manual work, and get more clients from search.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Serpstat SEO won the following awards in the Search Engine Optimization category

Filter By

1 Top Rated Capabilities

3 Top Rated Features

2023

3 Top Rated Capabilities

5 Top Rated Features

2022

Serpstat SEO Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Serpstat SEO.

89 Likeliness to Recommend

95 Plan to Renew

2
Since last award

77 Satisfaction of Cost Relative to Value

1
Since last award

{y}

{name}

Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Serpstat SEO?

5% Negative

9% Neutral

86% Positive

Pros

Saves Time
Respectful
Trustworthy
Efficient Service

Feature Ratings

Average 83

Alerts

Keyword Research

Analytics and Reporting

Competition Analysis

Rank Tracking

Auditing

Holistic Visibility Tracking

Content Optimization

On-Page Tracker/Optimization

Backlink Tools

Local SEO

Vendor Capability Ratings

Average 82

Vendor Support

Breadth of Features

Ease of Implementation

Business Value Created

Availability and Quality of Training

Ease of IT Administration

Quality of Features

Usability and Intuitiveness

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of Customization

Serpstat SEO Reviews

Joe G.

Role: Sales Marketing
Industry: Education
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2023

Biggest bang for the buck SEO tool

Likeliness to Recommend

9 /10

What differentiates Serpstat SEO from other similar products?

There are other similar tools, but Serpstat seems to be the best one for the price when considering the breadth of features. I can get detailed data for a low price, and it's a lot better than Google's free data. Also, it doesn't slow down my computer like a browser SEO tool.

What is your favorite aspect of this product?

It helps me get ideas for content to write based on things people are searching for, but I hadn't thought to write about. It has uncovered some high volume/low competition keywords for me.

What do you dislike most about this product?

I don't have any complaints because it does what it says it will & I haven't come up with a use case it can't fulfill.

What recommendations would you give to someone considering this product?

Take the free trials of all the most popular SEO tools, then compare to Serpstat. You'll probably see that you'll get the essential data at a lower price.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Gatere M.

Role: Human Resources
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2022

Better Optimization With Serpstat SEO

Likeliness to Recommend

9 /10

What differentiates Serpstat SEO from other similar products?

Besides being the best in keyword research, it also comes with great metrics and reporting features

What is your favorite aspect of this product?

While it is powerful and resourceful, understanding and using Serpstat SEO is a breeze Comes with great search engine ranking capabilities.

What do you dislike most about this product?

No issues as Serpstat SEO has been great and has made it possible for our business to rank.

What recommendations would you give to someone considering this product?

I recommend Serpstat SEO because it has been a success more so when it comes to marketing and ranking our web pages.

Pros

Reliable
Enables Productivity
Trustworthy
Efficient Service

Ben l.

Role: Sales Marketing
Industry: Transportation
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

Great price, all-round SEO tool

Likeliness to Recommend

8 /10

What differentiates Serpstat SEO from other similar products?

Mainly price, it's far cheaper than the competition.

What is your favorite aspect of this product?

Effective rank tracker at a fraction of the price.

What do you dislike most about this product?

Poor integration with data studio

What recommendations would you give to someone considering this product?

It's a great all round SEO tool and much cheaper than the competition. Some of the tools aren't as powerful as competitors so better for in-house teams than agencies.

Pros

Generous Negotitation
Helps Innovate
Reliable
Performance Enhancing

Serpstat SEO

What is Serpstat SEO?

Company Details

Need Assistance?

Awards & Recognition

Serpstat SEO Ratings

89 Likeliness to Recommend

95 Plan to Renew

2 Since last award

77 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Serpstat SEO?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Alerts Provide alerts when your brand or website is mentioned or linked.

Keyword Research Helps users pick the best keywords or phrases to target and bring in site traffic.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting

Competition Analysis Provides an informed view of what competitors are doing in terms of keywords, ranks and organic traffic.

Rank Tracking The ability to check keyword ranks on one or many major search engines.

Auditing Tools crawl a website, check links, loading speeds etc. and provides feedback on a website's SEO "health".

Holistic Visibility Tracking SEOs risk SERP cannibalization across their own content if they do not measure the search visibility of all their digital assets – not just owned domains.

Content Optimization Analyzes existing or new web content and suggests ways to optimize for target keywords using artificial intelligence and SEO automation.

On-Page Tracker/Optimization Pinpoints a website's weaknesses and suggests ideas to improve page rankings.

Backlink Tools Build a website's backlink profile, discover new opportunities for acquiring links, manage and audit your backlinks.

Local SEO Assists in optimizing a website for local searches and targeting local customers.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Serpstat SEO Reviews

Joe G.

Biggest bang for the buck SEO tool

Likeliness to Recommend

Pros

Gatere M.

Better Optimization With Serpstat SEO

Likeliness to Recommend

Pros

Ben l.

Great price, all-round SEO tool

Likeliness to Recommend

Pros

Most Popular Serpstat SEO Comparisons

Semrush

Moz Pro

Surfer SEO

Ahrefs

SE Ranking

Conductor

2
Since last award

1
Since last award

Feature Ratings

Alerts

Keyword Research

Analytics and Reporting

Competition Analysis

Rank Tracking

Auditing

Holistic Visibility Tracking

Content Optimization

On-Page Tracker/Optimization

Backlink Tools

Local SEO

Vendor Capability Ratings

Vendor Support

Breadth of Features

Ease of Implementation

Business Value Created

Availability and Quality of Training

Ease of IT Administration

Quality of Features

Usability and Intuitiveness

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of Customization