What is SAP Customer Data Platform?
Increase revenue with the power of enterprise-wide customer centricity. SAP Customer Data Platform helps you accelerate business growth and expansion into new markets by using an enterprise-grade customer data platform that fuels hyper-personalized engagements across touch points.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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85 Likeliness to Recommend
1
Since last award
100 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SAP Customer Data Platform?
Pros
- Respectful
- Helps Innovate
- Continually Improving Product
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Aggregation
Real Time Capabilities
Behavioral Triggers
Data Security
Data Enrichment
CRM Integration
Omnichannel Integration
Dashboards, Analytics and Reporting
Vendor Capability Ratings
Quality of Features
Product Strategy and Rate of Improvement
Business Value Created
Breadth of Features
Availability and Quality of Training
Vendor Support
Usability and Intuitiveness
Ease of Implementation
Ease of IT Administration
Ease of Data Integration
Ease of Customization
SAP Customer Data Platform Reviews
Gareth B.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Jul 2022
Pleased with the overall package
Likeliness to Recommend
What differentiates SAP Customer Data Platform from other similar products?
The array of features and available data integrations have made a difference to the work we do
What is your favorite aspect of this product?
As above. Bringing many of our data points together into one system has really started to improve how we look at things. Additionally, data privacy is essential to us and the platform and vendor give us confidence in this area
What do you dislike most about this product?
Although improved over the years, the UI could be more intuitive in some areas
What recommendations would you give to someone considering this product?
A thorough review of the market and competitors is vital. Additionally, ensuring you find the best SI to implement
Pros
- Respectful
- Helps Innovate
- Continually Improving Product
- Reliable
Cons
- Commodity Features
- Less Generous
- Under Delivered
Please tell us why you think this review should be flagged.
Davide A.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jul 2022
Unique platform that stitches data together
Likeliness to Recommend
What differentiates SAP Customer Data Platform from other similar products?
Product recommendations machine learning model and product-based clusters gave us the power to reach out to related segments in a smart and easy way. It gave us the capability to create meaningful segments and audiences, then easily deploy email and SMS campaigns based on those segments
What is your favorite aspect of this product?
The machinr learning also indicates behavioral-based clusters allowing us to target or eliminate segments with specific characteristics like high-returners, digital-only buyers or omnichannel customers
What do you dislike most about this product?
Users new to this system cannot quickly and accurately create target audiences for their targeted campaigns unless they go through a series of trainings before they can get used to the system
What recommendations would you give to someone considering this product?
A Customer Data Platform is a critical part of the marketing technology ecosystem. It creates a single view of the customer and activate data across marketing and advertising technologies with flexibility to meet unique business needs
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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