SAP Customer Data Platform Logo
SAP Customer Data Platform Logo
SAP

SAP Customer Data Platform

7.8 /10
Category
SAP Customer Data Platform
7.8 /10

What is SAP Customer Data Platform?

Increase revenue with the power of enterprise-wide customer centricity. SAP Customer Data Platform helps you accelerate business growth and expansion into new markets by using an enterprise-grade customer data platform that fuels hyper-personalized engagements across touch points.

Company Details


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Awards & Recognition

SAP Customer Data Platform won the following awards in the Customer Data Platform category

SAP Customer Data Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAP Customer Data Platform.

85 Likeliness to Recommend

1
Since last award

100 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAP Customer Data Platform?

8% Negative
8% Neutral
84% Positive

Pros

  • Respectful
  • Helps Innovate
  • Continually Improving Product
  • Reliable

Feature Ratings

Average 91

Data Aggregation

96

Real Time Capabilities

95

Behavioral Triggers

92

Data Security

92

Data Enrichment

91

CRM Integration

89

Omnichannel Integration

88

Dashboards, Analytics and Reporting

88

Vendor Capability Ratings

Average 88

Quality of Features

94

Product Strategy and Rate of Improvement

92

Business Value Created

90

Breadth of Features

90

Availability and Quality of Training

89

Vendor Support

89

Usability and Intuitiveness

88

Ease of Implementation

86

Ease of IT Administration

85

Ease of Data Integration

83

Ease of Customization

83

SAP Customer Data Platform Reviews

Gareth B.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Pleased with the overall package

Likeliness to Recommend

7 /10

What differentiates SAP Customer Data Platform from other similar products?

The array of features and available data integrations have made a difference to the work we do

What is your favorite aspect of this product?

As above. Bringing many of our data points together into one system has really started to improve how we look at things. Additionally, data privacy is essential to us and the platform and vendor give us confidence in this area

What do you dislike most about this product?

Although improved over the years, the UI could be more intuitive in some areas

What recommendations would you give to someone considering this product?

A thorough review of the market and competitors is vital. Additionally, ensuring you find the best SI to implement

Pros

  • Respectful
  • Helps Innovate
  • Continually Improving Product
  • Reliable

Cons

  • Commodity Features
  • Less Generous
  • Under Delivered

Davide A.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Unique platform that stitches data together

Likeliness to Recommend

10 /10

What differentiates SAP Customer Data Platform from other similar products?

Product recommendations machine learning model and product-based clusters gave us the power to reach out to related segments in a smart and easy way. It gave us the capability to create meaningful segments and audiences, then easily deploy email and SMS campaigns based on those segments

What is your favorite aspect of this product?

The machinr learning also indicates behavioral-based clusters allowing us to target or eliminate segments with specific characteristics like high-returners, digital-only buyers or omnichannel customers

What do you dislike most about this product?

Users new to this system cannot quickly and accurately create target audiences for their targeted campaigns unless they go through a series of trainings before they can get used to the system

What recommendations would you give to someone considering this product?

A Customer Data Platform is a critical part of the marketing technology ecosystem. It creates a single view of the customer and activate data across marketing and advertising technologies with flexibility to meet unique business needs

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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