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What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Marketing Cloud?
Pros
- Helps Innovate
- Reliable
- Effective Service
- Saves Time
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Community Marketing Management
Social Media Marketing Management
Email Marketing Automation
Marketing Asset Management
Marketing Workflow Management
Advanced Data Segmentation
Mobile Marketing Management
Marketing Operations Management
Multi Channel Integration
Vendor Capability Ratings
Quality of Features
Business Value Created
Availability and Quality of Training
Ease of Data Integration
Vendor Support
Breadth of Features
Ease of Customization
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Implementation
Ease of IT Administration
Salesforce Marketing Cloud Reviews
Laura T.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Oct 2021
Great features at a good price
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Overall, Salesforce has been a wonderful experience for me. I work for a company with thousands of employees, and the product is widely used throughout the organization, indicating its scalability and longevity. Because there would be less integration with other programs, something Salesforce excels at, there will likely be less complexity for smaller organizations. In short, potential Salesforce users should expect to spend some time training new users, but the incredible functionality and capabilities of the tool far outweigh this learning curve.
What is your favorite aspect of this product?
Extensive and deep integration with my company's SaaS or custom-built apps, making it highly adaptable. Salesforce Sales is a powerful piece of software that can be a delight to set up if you put in the effort, or a nightmare if you don't. Those that fail with Salesforce Sales are those who feel it is a ready-to-use solution that can be acquired and implemented right now. Nope. To satisfy your needs, you'll need to configure it significantly. If you take this solution seriously, accurately record workflows and goals for your team, and put it up, you will be extremely happy with it. It doesn't have to take a long time, but it does necessitate
What do you dislike most about this product?
Some software elements, such as the meeting matrix, may, nevertheless, still require attention.
What recommendations would you give to someone considering this product?
Salesforce's skills were respected by our clients, and they feared that a sluggish sales pipeline would be detrimental to us. So we focused on optimizing and obtaining a big number of module solutions for Salesforce integration, and everything was running smoothly. The sheer amount of options accessible on the Salesforce Marketplace was also incredible, leading us to feel that this was the greatest option for those ready to pay the premium price.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Prateek S.
- Role: Operations
- Industry: Consulting
- Involvement: End User of Application
Submitted Sep 2021
Amazing software to create customized dashboard
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Granular details and number of available filters to create customizable reports
What is your favorite aspect of this product?
One dashboard for all the data you need.
What do you dislike most about this product?
Nothing as such
What recommendations would you give to someone considering this product?
Its a one stop solution for all your marketing analysis needs
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Sapna N.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2021
Amazing Software to create customized dashboards
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Granular details and a number of available filters to create customizable reports
What is your favorite aspect of this product?
One dashboard for all the data you need
What do you dislike most about this product?
Nothing as such
What recommendations would you give to someone considering this product?
Go for it, its a one stop solution for all marketing analytics needs!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing