What is Oracle Marketing?
To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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86 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Oracle Marketing?
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Marketing Workflow Management
Email Marketing Automation
Advanced Data Segmentation
Marketing Operations Management
Multi Channel Integration
Mobile Marketing Management
Marketing Asset Management
Social Media Marketing Management
Community Marketing Management
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Ease of Customization
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of Data Integration
Breadth of Features
Availability and Quality of Training
Vendor Support
Oracle Marketing Reviews
Gianna M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2020
Easy Email Marketing Automation Tool.
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
Very simple adapting to the tool functions.
What is your favorite aspect of this product?
Marketing analytics and the campaign management.
What do you dislike most about this product?
No detected usability errors on the software.
What recommendations would you give to someone considering this product?
Great Oracle tool for marketing management and the tool interface is easy to learn.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Sophia J.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jul 2020
the interface is not easy to use and expensive
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
one of the differences that Oracle Marketing Cloud has with Gren Rope is that it doesn't have a free trial to make it interesting to market, it doesn't have search marketing, custom CTA lacks social marketing, on the other hand Green Rope does offer the free trial to the public, and at the same time it offers a quite wide support, so there are no problems in communication, at the same time the biggest advantage of Oracle Marketing Cloud is that this program eliminates the guesswork associated with other software and you use evidence to make marketing decisions
What is your favorite aspect of this product?
what I like most about Oracle Marketing Cloud is working with Eloqua campaign management is a very easy to handle and useful tool for its versatility, which makes reporting easy and very explicit, the tools available in this program allow us to direct our direct efforts to the right markets, the test A,B is a very good feature, to send emails, so it is easy and reliable to work with Oracle, having this platform at our disposal
What do you dislike most about this product?
The program is expensive and for anyone not trained in it, it is complex. It is not very accessible. The creators of emails did not take into account the search marketing that is very important for any platform, since it is very necessary at the time of web browsing. At the same time the interface is quite confusing some tasks become quite difficult to accomplish, since the acquisition of the program, access to support is quite slow and tedious, you could call and talk to a technical support, which would help solve the problem on the spot, now that changed, it is necessary to send a ticket through the ticket system, and most of the interaction is done through the web.
What recommendations would you give to someone considering this product?
In this program Oracle Marketing Cloud should take some time in order to become familiar with the text editor because it is a bit annoying, it is a bit expensive, but at the same time it is a program for us, our customers need to be educated and convinced that this product is the best, so it means a lot that they buy it and try the versatility of it, they will be amazed how much this platform can do for your company, because this program allows us to quickly prototype campaigns and adapt them very quickly, to optimize the performance of our work on the web.
Pros
- Helps Innovate
- Reliable
- Efficient Service
- Effective Service