Optimizely Digital Experience Platform Logo
Optimizely Digital Experience Platform Logo
Optimizely, Inc.

Optimizely Digital Experience Platform

6.5 /10
Category
Optimizely Digital Experience Platform
6.5 /10

What is Optimizely Digital Experience Platform?

Episerver Digital Experience platform for creating, managing, and optimizing digital experiences including powerful content management, digital commerce, and enterprise search functionality.

Company Details


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Optimizely Digital Experience Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Optimizely Digital Experience Platform.

80 Likeliness to Recommend

86 Plan to Renew

77 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+67 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Optimizely Digital Experience Platform?

8% Negative
13% Neutral
79% Positive

Pros

  • Respectful
  • Enables Productivity
  • Helps Innovate
  • Performance Enhancing

Cons

  • Less Generous
  • Under Delivered

Feature Ratings

Average 79

Content Security

82

Content Repository

82

Web Publishing Capabilities

81

Analytics and Reporting

80

E-Commerce Integration

78

Management Interface

77

Multi Channel Support

75

Digital Asset Management

74

Standard Templates

74

Social Media Integration

73

Translation Facilitation

73

Vendor Capability Ratings

Average 74

Usability and Intuitiveness

78

Quality of Features

78

Business Value Created

76

Ease of Implementation

76

Breadth of Features

75

Ease of Data Integration

74

Product Strategy and Rate of Improvement

74

Ease of IT Administration

72

Availability and Quality of Training

71

Ease of Customization

69

Vendor Support

67

Optimizely Digital Experience Platform Reviews

Rovert W.

  • Role: Public Sector
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Marketing, Commerce, & Digital Content All-In-One.

Likeliness to Recommend

10 /10

What differentiates Optimizely Digital Experience Platform from other similar products?

With the aid of the Optimizely Digital Experience Platform, we were able to establish a largely positive work and commercial environment, and our reputation has increased significantly. Once the components were discovered, we were once abler to add them. It allows the product cards to be displayed in a timelier manner by providing a faster release cycle.

What is your favorite aspect of this product?

Using the Optimizely Digital Experience Platform, we can design a funnel tailored to meet the specific needs of our clients, which is the first justification for choosing Optimizely. It is also advantageous in that it enables multiple teams that are involved in a variety of functions to collaborate effectively (such as marketers, content writers, and product managers), which is a crucial benefit.

What do you dislike most about this product?

Previous knowledge of development is also required in order for the customization to be completed properly. There are many challenges associated with implementing a program effectively. In order to start going, it was very difficult to locate the parts that I needed. We were not happy with the fact that the system had several expensive components, which did not sit well with our budget executive teams. Not as user-friendly. Requires some adjusting.

What recommendations would you give to someone considering this product?

It is data-driven, and it is constantly updated to make sure the CRM solution remains relevant. There is no doubt that the moment has come for us to embrace digital commerce in its entirety, and this is the platform on which we should do so. Finally, we can develop A/B tests that can be used to generate insightful data and develop effective A/B testing methods to do so.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Edith S.

  • Role: Human Resources
  • Industry: Energy
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Powerful tool with many internal features.

Likeliness to Recommend

10 /10

What differentiates Optimizely Digital Experience Platform from other similar products?

The Optimizely Digital Experience Platform's cutting-edge technology enables you to swiftly replicate and locate the finest web page for us in a flash. I'm glad to have this platform on my computer and I like how well it meshes with all the simple options this program offers. Scalability was considered advantageous.

What is your favorite aspect of this product?

In terms of features, I find CRM and content management to be the most appealing. To develop clients, CRM plays an important role. With customer data centralized, it is easier to give them your full attention and build stronger relationships with them, as you will be able to give them the attention they need. Moreover, the company's AI tools are impressive, which makes it a great choice.

What do you dislike most about this product?

It must be made very clear that this program's installation can become quite demanding and challenging to complete and install effectively. The price of this program, which keeps rising with each update, is another important aspect to note. It would be fair to say that the pricing of this platform is one of its main flaws.

What recommendations would you give to someone considering this product?

We can collaborate seamlessly among several teams of designers, engineers, and marketing managers thanks to the Optimizely DEP platform. It enables us to expeditiously complete the tasks and expedite the creation procedure. This platform makes it simple to set up A/B testing. We may tailor the user interface (UI) to each user, improve the lead funnel, and aim for higher conversion rates.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Himanshu P.

  • Role: Information Technology
  • Industry: Finance
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted May 2022

Optimizely is too easy for beginners & experience.

Likeliness to Recommend

7 /10

What differentiates Optimizely Digital Experience Platform from other similar products?

I have not used different platform for A/B testing and CRO (conversation rate optimisations).

What is your favorite aspect of this product?

- it’s easy and less coding software so I like it a lot for a beginner it’s easy to use and understand. - I most like that it’s provide filtering option for audience data which us very helpful for Multi-Variant testing like Age, Place. -It is has good Community support and having good documentation is very fruitful.

What do you dislike most about this product?

- As such it is very good product so I don’t like anything related to its software things but software price is too high if you need some advance things than prices and subscriptions are too much high for startup companies.

What recommendations would you give to someone considering this product?

It will be good if some of tools nand feature are provided with free so someone who want to learn can test that directly in sample project.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Trustworthy
  • Unique Features