Optimizely Data Platform

What differentiates Optimizely Data Platform from other similar products?

Along with a wide range of insights and testing options, the Optimizely platform solution provides strong content management features. The flexibility to integrate with either an old or new stack is fantastic. The reporting insights are highly detailed. This is a factor that improves the accuracy of predicting and retrospect management.

What is your favorite aspect of this product?

Utilizing the Avensia StoreFront Connector, we can make use of Retail Server's strong e-commerce connectivity to increase scalability, quality, and insights across channels. It is the greatest platform for content-specific tools, CMS customisation, and A/B testing that enables us to improve third-party experiences and optimise our digital journeys on owned channels.

What do you dislike most about this product?

We had some very bad flashing and latency difficulties. For more than nine months, the Optimizely team worked to assist us to resolve the issues. We eventually gave up, which was a major waste of time and money considering how much we were paying for this service.

What recommendations would you give to someone considering this product?

The implementation of experiments benefits from having someone with excellent front-end programming and JS skills because it greatly expands the product's potential. By removing features from the checkout page that are not necessary, I've seen savvy use of Optimizely improve revenue via cart checkout conversion by 15%. The experiment's setup was simple, requiring simply the availability of modest technical support.

What differentiates Optimizely Data Platform from other similar products?

It gave me a better understanding of the strategies our business uses to draw in new clients. I can alter templates to suit my requirements. While working on the template, the remainder of the team was able to cooperate as a whole. We can tell why a consumer left our platform, whether or not he added anything to his basket, and how long he was on it.

What is your favorite aspect of this product?

We can collaborate seamlessly among several teams of designers, engineers, and marketing managers because of the Optimizely DEP platform. It enables us to expeditiously complete the tasks and expedite the creation procedure. This platform makes it simple to set up A/B testing. We may tailor the user interface (UI) to each user, improve the lead funnel, and aim for higher conversion rates.

What do you dislike most about this product?

I'd also like to be able to divide the findings into audiences. For instance, I want to be able to view a distinct page of statistics for that if I'm running a different type of traffic to a website. Although it is new, the new goal-setting flow has some bugs as well. As time passes, hopefully, they iron out all the kinks.

What recommendations would you give to someone considering this product?

Anyone may begin exploring Optimizely since it is so simple to implement. You must invest in maintaining a testing backlog, test strategies, and recording the outcomes of each experiment if you want to extract the maximum value out of the product.

What differentiates Optimizely Data Platform from other similar products?

The system itself has excellent usability. Using Optimizely is easy, from segment construction to campaign setup and analytics evaluation. When I've sometimes required assistance, the web chat option connects you to an Optimizely support member who can help you right away.

What is your favorite aspect of this product?

It gives us access to many avenues for information distribution and communication, as well as a library of themes from which we may construct publications or private chats with clients who want assistance, which has helped us feel more connected to them. In order to boost marketing efficiency, our company has discovered that offering templates for technical assistance via emails is really helpful.

What do you dislike most about this product?

Integration of apps is more difficult than using website script. The current goal setting flow is problematic, but it is new, and the metrics cannot be narrowed it down by propertries. As time passes, hopefully they iron out all the kinks. Complexity may be both an advantage and a drawback.

What recommendations would you give to someone considering this product?

Although being so simple, it has a powerful ability that lets you modify your website without having a strong background in web programming. It's a terrific tool all around. It includes all the necessary ESP components, as well as improved CRM and AI technologies. Using Optimizely is a great approach to ensure greater success for each of your products.