What is Moz Pro?
Moz Pro is an all-in-one Website SEO that's got it all: keyword research, link building, site audits, and page optimization insights, in one.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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85 Likeliness to Recommend
1
Since last award
94 Plan to Renew
7
Since last award
78 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
+78 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Moz Pro?
Pros
- Respectful
- Efficient Service
- Trustworthy
- Acts with Integrity
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Keyword Research
Competition Analysis
Alerts
On-Page Tracker/Optimization
Rank Tracking
Local SEO
Auditing
Analytics and Reporting
Backlink Tools
Content Optimization
Vendor Capability Ratings
Ease of Implementation
Breadth of Features
Ease of IT Administration
Usability and Intuitiveness
Business Value Created
Availability and Quality of Training
Quality of Features
Ease of Data Integration
Vendor Support
Product Strategy and Rate of Improvement
Ease of Customization
Moz Pro Reviews
Donna D.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Apr 2024
Best For Limited Use and Newcomers to SEO
Likeliness to Recommend
What differentiates Moz Pro from other similar products?
Their unique scores and educational materials.
What is your favorite aspect of this product?
Product support is good. Reports look impressive. Whiteboard Friday's Domain Authority
What do you dislike most about this product?
1. Overall value - capabilities available at my price point 2. Limited Data and not much information available about where it is sourced from 3. Not the same involvement of industry leaders and influencers as in the past. 4. Innovation has slowed 5. Local tools offer little value 6. Educational posts are leaning toward being too technical and less business oriented
What recommendations would you give to someone considering this product?
Good for limited use and newcomers to SEO
Pros
- Effective Service
- Caring
- Respectful
- Altruistic
Cons
- Inhibits Innovation
- Slower Product Innovation
- Commodity Features
Todd B.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Apr 2024
Excellent for the specific features it provides.
Likeliness to Recommend
What differentiates Moz Pro from other similar products?
Very good keyword tracking and comparing against competition. Excellent tool for keyword research, identifying gaps against the competition, areas that can be improved within the core business, and aiding with the entry into new markets.
What is your favorite aspect of this product?
The Site Audit has been my go-to tool for identifying issues and helping maintain a technically optimized website. This has been extremely valuable in a market with limited differentiation or opportunities to stand out.
What do you dislike most about this product?
Development of reports could be a little more intuitive and robust in features. Can be challenging to fully understand exactly what information some of the modules are providing.
What recommendations would you give to someone considering this product?
Give it a shot! You will certainly find some features to be very helpful for your business and even throughout the evaluation process you will generate many ideas or identify many opportunities to evaluate in more depth for potential performance improvements. I find it to be a very helpful tool and rely on it heavily to continuously optimize our website and support many other areas of the business. Highly recommended!
Pros
- Continually Improving Product
- Trustworthy
- Efficient Service
- Effective Service
Stacey S.
- Role: Sales Marketing
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted Apr 2024
Great product, wish it provided more guidance
Likeliness to Recommend
What differentiates Moz Pro from other similar products?
I like the clear overview of ranking data that it provides.
What is your favorite aspect of this product?
I like the clear overview of ranking data that it provides.
What do you dislike most about this product?
I wish it provided a more guided track towards updating. I wish there was a way to submit that you made a change and it would quickly verify if the change was made correctly.
What recommendations would you give to someone considering this product?
We use both this and Hike SEO. Together they are a great combination.
Pros
- Trustworthy
- Respectful
- Fair
- Security Protects