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MoEngage Inc

MoEngage

Composite Score

8.0 /10

CX Score

8.2 /10

29 Reviews Write a Review

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What is MoEngage?

MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.

Company Details

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Awards & Recognition

MoEngage won the following awards in the Product Analytics category

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2026 Data Quadrant Champion

Latest Award, 2026

8 Top Rated Capabilities

9 Top Rated Features

Latest Award, 2026

2025 Emotional Footprint Champion

2025

Product Impact

2025

2025 Data Quadrant Champion

2025

8 Top Rated Capabilities

10 Top Rated Features

2025

Service Experience
Product Impact

2024

8 Top Rated Capabilities

6 Top Rated Features

2024

MoEngage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MoEngage.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

100 Plan to Renew

89 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MoEngage?

6% Negative

3% Neutral

91% Positive

Pros

Reliable
Helps Innovate
Unique Features
Caring

Cons

Less Generous

Feature Ratings

Average 86

Marketing Analytics

Analytics and Reporting

API Framework

Audience Segmentation

Mobile Functionality

Data Analysis and Survey Function

Data Integrity

Conversion Analysis

Device and Browser Analytics

Data Management

Data Warehousing

Vendor Capability Ratings

Average 84

Business Value Created

Product Strategy and Rate of Improvement

Vendor Support

Ease of IT Administration

Quality of Features

Ease of Customization

Usability and Intuitiveness

Breadth of Features

Availability and Quality of Training

Ease of Implementation

Ease of Data Integration

Also Featured in...

Marketing Automation - B2C

Score 7.1

View MoEngage in this category (opens in a new tab)

MoEngage Reviews

Anirban S.

Role: Sales Marketing
Industry: Education
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2023

Great tool for segmentation and communication

Likeliness to Recommend

10 /10

What differentiates MoEngage from other similar products?

The Sesgmentation of MoEngage is far better than other similar products in the Industry. Moreover features like Global Control Group, Reachability across all channels (Email, WhatsApp, Push and SMS), custom events with multiple attributes are missing in most competitor products and that is why MoEngage is far better than the other products.

What is your favorite aspect of this product?

I love the Live Segmentation and Reachability features of MoEngage the most. Push Reachability and Email Reachability stats while creating a custom segment allows me to plan well in advance which modes of communication to use for targeting that particular custom segment. Also, the custom-event based triggering of flows, along with delay option and personalisation within individual campaigns, helps to create the perfect customer experience.

What do you dislike most about this product?

The bug of users not entering the event-triggered flows, when specific filters are put in, continues to be a major blocker for us with the MoEngage tool. Although their Solutions Engineering team has suggested alternative solutions, some edge-cases and specific use-cases are not solved with those solutions. In fact, only when they release the Live Segmentation feature for flows, the problem will be solved and hence it sometimes becomes disgusting when critical flows suffer from this problem of users not entering the flow.

What recommendations would you give to someone considering this product?

I would suggest to wait for the release of the Live Segmentation feature on flows before entering into a contract. Moreover, although the MoEngage team claims to have native integration with multiple communication partners or vendors, when it comes to actual integration, it often takes more than 2 weeks due to multiple technology blockers.

Pros

Enables Productivity
Fair
Acts with Integrity
Friendly Negotiation

NIKITA S.

Role: Sales Marketing
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2023

Easy to use, your marketing companion

Likeliness to Recommend

9 /10

What differentiates MoEngage from other similar products?

It has many unique features which are better than others

What is your favorite aspect of this product?

I love the marketing analytics it gives with great visualization

What do you dislike most about this product?

Sometimes there is little help from the integration team

What recommendations would you give to someone considering this product?

I would suggest them to definitely try the free version once

Pros

Continually Improving Product
Performance Enhancing
Unique Features
Efficient Service

Akshit G.

Role: Sales Marketing
Industry: Media
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Dec 2023

My Growth Marketing helper

Likeliness to Recommend

10 /10

What differentiates MoEngage from other similar products?

It has distinctive features and better customer support

What is your favorite aspect of this product?

I love the advanced RFM Segmentation feature

What do you dislike most about this product?

The cost is something that I do not like

What recommendations would you give to someone considering this product?

It is a worth buy for any company looking for a CRM tool

Pros

Performance Enhancing
Unique Features
Effective Service
Saves Time

Cons

Charges for Enhancements
Less Generous

MoEngage

What is MoEngage?

Company Details

Need Assistance?

Awards & Recognition

2026 Data Quadrant Champion

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

MoEngage Ratings

86 Likeliness to Recommend

100 Plan to Renew

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love MoEngage?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Mobile Functionality Can be used on mobile devices​.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Device and Browser Analytics Capture and summarize device and browser information.

Data Management Includes data sharing, data storage, records management, and data security.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Also Featured in...

Marketing Automation - B2C

MoEngage Reviews

Anirban S.

Great tool for segmentation and communication

Likeliness to Recommend

Pros

NIKITA S.

Easy to use, your marketing companion

Likeliness to Recommend

Pros

Akshit G.

My Growth Marketing helper

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Marketing Analytics

Analytics and Reporting

API Framework

Audience Segmentation

Mobile Functionality

Data Analysis and Survey Function

Data Integrity

Conversion Analysis

Device and Browser Analytics

Data Management

Data Warehousing

Vendor Capability Ratings

Business Value Created

Product Strategy and Rate of Improvement

Vendor Support

Ease of IT Administration

Quality of Features

Ease of Customization

Usability and Intuitiveness

Breadth of Features

Availability and Quality of Training

Ease of Implementation

Ease of Data Integration