Mixpanel Logo
Mixpanel Logo
Mixpanel

Mixpanel

Composite Score
8.0 /10
CX Score
8.2 /10
Mixpanel
8.0 /10

What is Mixpanel?

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Company Details


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Awards & Recognition

Mixpanel won the following awards in the Digital Adoption Platforms category

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Mixpanel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mixpanel.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

96 Likeliness to Recommend

100 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mixpanel?

0% Negative
0% Neutral
100% Positive

Pros

  • Enables Productivity
  • Trustworthy
  • Efficient Service
  • Effective Service

Feature Ratings

Average 84

Dashboard

90

Lightweight Automation

88

Analytics and Reporting

87

Process Flows

86

Help Screens

83

Content Creation

82

Contextual Guidance

81

Content Management

78

Vendor Capability Ratings

Average 84

Availability and Quality of Training

91

Ease of Implementation

90

Ease of Data Integration

87

Quality of Features

87

Breadth of Features

85

Vendor Support

84

Ease of Customization

83

Product Strategy and Rate of Improvement

82

Usability and Intuitiveness

82

Business Value Created

80

Ease of IT Administration

75

Mixpanel Reviews

MNV H.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2024

Great Product to Use

Likeliness to Recommend

10 /10

What differentiates Mixpanel from other similar products?

Unique User experience while using the application.

What is your favorite aspect of this product?

Best solution and quick help from the support team

What do you dislike most about this product?

The plans are little expensive than the market pricing.

What recommendations would you give to someone considering this product?

I suggest to make most use of it. It's good.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Unique Features

Richard G.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2023

A tool to help me evaluate important data

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

It is a robust reporting tool with different views and filtering options. If you put much effort into it, a lot is possible. The funnel function is handy. The device itself is intuitive to use and understandable, even for people who don't have much to do with reporting. All types of reports. Funnels but also simply UTM analysis. Any data can be mapped with it. Mixpanel tracks campaigns so that you can evaluate website visits, clicks on a link and more.

What is your favorite aspect of this product?

What I like most about Mixpanel is the ability to track and analyze product data in real-time. The platform offers various analytics tools to understand and improve user behavior on websites and mobile apps. The intuitive user interface and customized dashboard make it easy to gain critical insights and make data-driven decisions. The API is versatile and flexible to use and also offers essential features such as batch processing. This makes implementation easy. With Mixpanel, I can display real-time data, create quick queries or answer open questions. Predefined dashboards help us with evaluations, partner agreements or decision-making.

What do you dislike most about this product?

Unfortunately, I cannot freely choose how the data is displayed. I don't have a specific example, but sometimes using different events in an evaluation was difficult or impossible. The deeper the level of data analysis, the more you have to think about how you want to present it.

What recommendations would you give to someone considering this product?

Mixpanel helps track and analyze user behavior on the platform, which helps identify weaknesses and make improvements to enhance the user experience. The integration of the tracking plan enables clear and consistent data tracking, while evaluation of usage data can be used to optimize marketing campaigns and product decisions. Overall, Mixpanel offers a powerful and flexible analytics tool for businesses of all sizes.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jayendra P.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Easy to use, but a bit pricey

Likeliness to Recommend

10 /10

What differentiates Mixpanel from other similar products?

Event-based tracking: Mixpanel is built around the concept of tracking events, which allows you to see how users are interacting with your product. This is different from traditional pageview-based tracking used by many other analytics tools. Funnel analysis: Mixpanel provides powerful funnel analysis tools that allow you to track user behavior through a sequence of steps, such as a sign-up flow or checkout process. This can help you identify where users are dropping off and optimize your product accordingly.

What is your favorite aspect of this product?

This level of granularity in tracking user behavior can provide valuable insights into how users interact with a product, enabling companies to optimize their user experiences and drive growth. Additionally, Mixpanel's funnel analysis tools make it easy to identify where users are dropping off in a process, which can help businesses identify areas for improvement and increase conversions.

What do you dislike most about this product?

some users may find that the learning curve for using Mixpanel's more advanced features can be steep, requiring some technical expertise to fully leverage its capabilities. However, these potential drawbacks may be outweighed by the benefits that Mixpanel can provide in terms of tracking and optimizing user behavior, which can ultimately lead to increased growth and revenue for businesses.

What recommendations would you give to someone considering this product?

Start with a clear understanding of what you want to track: Before you start using Mixpanel, it's important to have a clear idea of the specific behaviors and actions you want to track. This will help you set up your event tracking properly and get the most out of the platform. Take advantage of Mixpanel's resources: Mixpanel provides a wealth of resources to help users get started and learn how to use the platform effectively. These include documentation, webinars, and a community forum. Take advantage of these resources to get up to speed quickly and make the most of the platform.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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