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MailerLite Logo
MailerLite

MailerLite

Composite Score
8.8 /10
CX Score
9.1 /10
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Category
MailerLite
8.8 /10

What is MailerLite?

MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.

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Awards & Recognition

MailerLite won the following awards in the Email Marketing category

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MailerLite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MailerLite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

94 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MailerLite?

3% Negative
3% Neutral
94% Positive

Pros

  • Reliable
  • Enables Productivity
  • Helps Innovate
  • Performance Enhancing

Feature Ratings

Average 86

Auto-Responders

90

Email Delivery

89

Segmentation

88

A/B Testing

88

Email Templates

87

Dynamic Content

86

Mobile Optimized

85

Campaign Management

85

Contact Database

85

Content Authoring

85

Basic Reporting and Analytics

83

Vendor Capability Ratings

Average 85

Ease of Implementation

87

Ease of IT Administration

87

Ease of Data Integration

86

Quality of Features

86

Business Value Created

86

Usability and Intuitiveness

86

Ease of Customization

85

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

84

Breadth of Features

84

Vendor Support

84

MailerLite Reviews

Charlotte B.

  • Role: Sales Marketing
  • Industry: Entertainment
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

The best newsletters and the best support

Likeliness to Recommend

9 /10

What differentiates MailerLite from other similar products?

Mailerlite is what I use to keep in touch with my readers on a weekly basis. I have a lot of control over the tool, and it's simple to use and yields beautiful results. They offer fantastic technical support that helps me out whenever I encounter problems. In most cases, my problem is fixed quickly since they are both competent and quick to respond. I adore them!

What is your favorite aspect of this product?

Customer Service is great! is great! Before the incredible product ever exists! In this modern day, it is really challenging to locate, observe, and acquire customer assistance. Unfortunately, it is correct. Having customer service makes a huge difference! You won't have to wait more than a day or two for an email response from MailerLite's support team. No, it's not an AI; that's great. Email support is often seen as a cold and uncaring approach to customer care by many. It is reasonable and, once again, unexpectedly quick, because MailerLite is global.

What do you dislike most about this product?

Truthfully, there isn't a single aspect of this service that I find objectionable. The UI was so extremely unintuitive and professional looking that I decided to leave MailChimp a long time ago.

What recommendations would you give to someone considering this product?

Since I believe the opinions of other authors I know who use MailerLite, I decided to give it a try. I have researched their pricing and features in comparison to other mailing providers, so when the time comes, I will upgrade to their premium plan. They provide a lot of free features, though. When I required help with a subject that wasn't addressed on the site or in the tutorials, the support team at MailerLite was quick to respond and provided the information I needed.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Sujith B.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2023

Clean email sending platform- recommended

Likeliness to Recommend

9 /10

What differentiates MailerLite from other similar products?

Focus on simplicity and ease of use Strong deliverability rates Cost differentiated mailerlite to other products

What is your favorite aspect of this product?

Deliverability rates Customer support

What do you dislike most about this product?

There is nothing in particular

What recommendations would you give to someone considering this product?

As i said they can focus on advanced segmentation options in email marketing

Pros

  • Unique Features
  • Saves Time
  • Respectful
  • Over Delivered

Cons

  • Security Frustrates

Jocelyn Fernand D.

  • Role: Sales Marketing
  • Industry: Communications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

a simple, effective tool for email marketing

Likeliness to Recommend

9 /10

What differentiates MailerLite from other similar products?

Mailler stands out from other marketing solutions thanks to its simplicity and exceptional e-mail deliverability.

What is your favorite aspect of this product?

I like the deliverability of this email marketing tool.

What do you dislike most about this product?

I don't like the limited number of templates and the lack of advanced features, as this limits the creativity of digital marketing professionals.

What recommendations would you give to someone considering this product?

If you're looking for a simple-to-use, easy-to-learn email marketing management tool, you can choose Mailerlite, as this email marketing software is accessible even to beginners. On the other hand, it features limited templates, which can be a hindrance to productivity and creativity.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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