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Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.9 /10

672 Reviews Write a Review

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What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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0 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2025

1 Top Rated Capabilities

0 Top Rated Features

2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

93 Plan to Renew

84 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

6% Neutral

91% Positive

Pros

Reliable
Enables Productivity
Respectful
Acts with Integrity

Feature Ratings

Average 83

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

Auto-Responders

A/B Testing

SPAM Compliance

Segmentation

Content Authoring

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

View Mailchimp in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.8

View Mailchimp in this category (opens in a new tab)

Mailchimp Reviews

Haradhan D.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted May 2021

MailChimp one of the best automate email solution

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

MailChimp is very much different from other similar products Because it's really easy to use and also multiple amazing advanced options only available on it. It's working very smoothly and efficiently all those things save our lots of working effort. That's why I love MailChimp.

What is your favorite aspect of this product?

The 1st feature is a simple and clear UI. Mailchimp is an excellent place for small-medium even big businesses to start their subscription email campaigns. I loved when we can submit a message list as a journal and how you can rapidly create different categories. Mailchimp provides a number of models that we can easily use to sending an email message in seconds rather than starting from scratch. It saves our lots of working efforts. Also addition, Mailchimp includes a huge number of handy integrations and connectivity options, allowing you to connect and operate on the same day.

What do you dislike most about this product?

MailChimp emails that I send from Mailchimp appear in Promo or Spam folders of Gmail. It's one of the big drawbacks I hope and I dislike most about this MailChimp.

What recommendations would you give to someone considering this product?

I always recommended MailChimp to all those users who newly wanted to start their email campigon. Also, I always recommended MailChimp to my clients and colleaguess for taking their business next level.

Pros

Helps Innovate
Continually Improving Product
Reliable
Trustworthy

chris w.

Role: Industry Specific Role
Industry: Transportation
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2021

MailChimp is the best for email marketing services

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

It's affordable and has features that are helpful unlike other similar products.

What is your favorite aspect of this product?

It's affordable to work with it. Also I like how it's great when it comes to marketing automation services.

What do you dislike most about this product?

It's a great platform for camping and managing,I have no dislike towards it.

What recommendations would you give to someone considering this product?

It's the best email marketing for business,you should give it a try.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Raghabendra D.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2021

Intuitive to use and accurate delivery

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Similar products provide a multitude of features that confuses beginners but Mailchimp follows a straightforward approach for the user experience. Even a monkey can send mail.

What is your favorite aspect of this product?

Scheduling based on the region, segmentation, RSS campaigns, integration forms for lead generations, a lot of features.

What do you dislike most about this product?

I don't have a particular feature to dislike about Mailchimp.

What recommendations would you give to someone considering this product?

Definitely go for it. Take the trial and explore what you can and cannot do using Mailchimp. I hope this application satisfies your needs.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Mailchimp

What is Mailchimp?

Company Details

Book a Free Demo Today!

Awards & Recognition

Mailchimp Ratings

87 Likeliness to Recommend

1 Since last award

93 Plan to Renew

84 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Haradhan D.

MailChimp one of the best automate email solution

Likeliness to Recommend

Pros

chris w.

MailChimp is the best for email marketing services

Likeliness to Recommend

Pros

Raghabendra D.

Intuitive to use and accurate delivery

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

Auto-Responders

A/B Testing

SPAM Compliance

Segmentation

Content Authoring

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support