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Mailchimp Logo
Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.9 /10
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In Partnership With SelectHub

Claim Software
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

93 Plan to Renew

84 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
6% Neutral
91% Positive

Pros

  • Reliable
  • Enables Productivity
  • Respectful
  • Acts with Integrity

Feature Ratings

Average 83

Email Delivery

87

Campaign Management

84

Email Templates

83

Basic Reporting and Analytics

83

Contact Database

83

Mobile Optimized

83

Auto-Responders

82

A/B Testing

82

SPAM Compliance

82

Segmentation

82

Content Authoring

82

Vendor Capability Ratings

Average 81

Ease of Implementation

84

Business Value Created

83

Ease of Data Integration

82

Quality of Features

82

Ease of IT Administration

82

Usability and Intuitiveness

81

Ease of Customization

81

Product Strategy and Rate of Improvement

80

Breadth of Features

80

Availability and Quality of Training

79

Vendor Support

77

Mailchimp Reviews

Julia Maria M.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Affordable, simple but complete functionality

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

You can create a subscriber signup form with the GUI generator. Since the form can be used as a single page or embedded HTML, it is good to be able to make it clear that MailChimp is being used. HTML mail can also be created on the site with the GUI generator. This is very useful because the plain text alone does not perform a conversion. Even if it fails, it's easy to write it off as a sunk cost. I was able to submit it without worrying about it. On the other hand, even if the number of readers grows unexpectedly, you can be sure that you can change your plan depending on the number of distributions.

What is your favorite aspect of this product?

You can manage the list, including delivery destination list import, HTML mail creation, delivery reservation, delivery support, and unsubscribe. In addition, the screen is designed so that you can follow the tutorial procedure, so it is very easy to understand. I think anyone can use it. Today, as is often said, the rate of email usage is declining, so it tends to be difficult to spend a budget when it comes to starting an e-mail magazine as a measure. email magazine as a measure.Mailchimp starts with the lowest possible price at the beginning, so even if it fails, it's easy to remove it.

What do you dislike most about this product?

Sometimes I see sites that use Mailchimp and are in other languages but where "unsubscribe" is still in English where it says "unsubscribe" is still in English. If such errors can be reduced.

What recommendations would you give to someone considering this product?

I don't know how many email newsletter subscribers there will be. I was looking for an email newsletter distribution service that could be started at the lowest possible cost because the frequency of distribution could not yet be determined, frequency of distribution could not yet be determined. It was very valuable to be able to start from a free base and as the number of subscribers increased, the number of conversions increased and they waited until I thought, "Is it OK to charge?" , so it was very profitable

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted May 2022

Best tool for marketing campaigns

Likeliness to Recommend

8 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Kari P.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Easy to use, inexpensive

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

I haven't used a lot of other products, but when it comes to general marketing email deployment, it is really intuitive. Anyone can jump on the platform and use the templated approach to build emails.

What is your favorite aspect of this product?

I like how easy it is to use, but that it also offers more complex features. You can make it as generic or as custom as you want, without ever losing quality.

What do you dislike most about this product?

I don't have many dislikes. I do wish they offered more customized templates so we didn't have to use designers to make really unique emails. But that's just a want, not a need.

What recommendations would you give to someone considering this product?

This is great for every level of email needs. Whether you're new to marketing, a small business or have been doing it for years, it offers something for everyone.

Pros

  • Fair
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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