What is Mailchimp?
Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.
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Real user data aggregated to summarize the product performance and customer experience.
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86 Likeliness to Recommend
1
Since last award
92 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Transparent
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Segmentation
Mobile Optimized
Contact Database
Auto-Responders
SPAM Compliance
A/B Testing
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Quality of Features
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
charble f.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Apr 2021
simple and easy to use
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
MailChimp is easy to use and doesnt need any extra training to be able to use it, but incase you have any questions they do have a very good support team.
What is your favorite aspect of this product?
The email templates that you can use are for your campaigns are great. Also that it helps your emails reach the inbox without going to spam
What do you dislike most about this product?
nothing, its an affordable solution
What recommendations would you give to someone considering this product?
use the trail version to test Mailchimp and upgrade when you find its suitable for you.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Carlos A.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Apr 2021
More extensive control of the Email Marketing.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
MailChimp is a great platform for the creation, distribution and general control of advertising campaigns. I am very happy with the guarantee of work that this platform has provided and the accessibility that it has given me to establish direct contact with each of the clients thanks to the advertising campaigns. One of the things that make the difference between MailChimp and other platforms is that MailChimp offers unlimited storage space for images, which allows all kinds of designs to be inserted in the advertising campaign without any type of limit, while other platforms they place a limit of approximately 2GB.
What is your favorite aspect of this product?
MailChimp has given me a really complete experience which helps me develop all kinds of advertising campaigns in the short and long term. One of the things that I liked the most about MailChimp was: 1.- The Reporting system that MailChimp offers me is quite complete, since it provides reports to explain the click-through rate, open rate and bounce rate. All this data that you collect in the reports helps me understand what forecast my campaigns are in and what kind of success they are having. 2.- I love the way MailChimp is able to integrate with almost any platform. We currently have it linked to the Facebook and Instagram system.
What do you dislike most about this product?
Currently I only have one complaint about MailChimp, however, the complaint I have did not affect my performance or development within this platform so much. The complaint I have about MailChimp is regarding their free trial. The MailChimp free trial does not offer me the ability to create follow-up messages for contacts who access my advertising campaigns, which means that there cannot be a good auto-reply system for my contacts. It is important to note that this has not affected me as much because I have quickly updated my MailChimp plan, however, I think they should optimize this free trial.
What recommendations would you give to someone considering this product?
I would undoubtedly recommend MailChimp to any person or company that is considering implementing it in their work system, because MailChimp offers one of the most comfortable systems that I have known to design all kinds of advertising campaigns. In addition, another reason why I consider MailChimp a good option is because it offers a very complete reporting system, which will help all campaigns to be very well controlled and the data collected can be understood. MailChimp is a very complete platform for Email Marketing, I recommend it.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Tony Y.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Apr 2021
easy to use
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
They have a very good service and a good support team. the product itself is easy to use and you can even use it without paying naything
What is your favorite aspect of this product?
it is easy to use and being able to use most features without becoming a paid user is great
What do you dislike most about this product?
that even though you can use most features free but the important features such as branding is not
What recommendations would you give to someone considering this product?
Try it and then upgrade if you feel it helps you
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity