What is LeadSquared?
LeadSquared is a marketing automation and sales execution platform that helps businesses increase their closures, manage their pipelines, and attribute their ROI accurately and completely - to people, marketing activities, lead sources, products, and locations. Reduced lead leakage, automated marketing and sales processes, complete sales tracking, and a CRM platform that guides sales teams about their actions – are some of the benefits that people have realized after using the platform.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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81 Likeliness to Recommend
1
Since last award
87 Plan to Renew
4
Since last award
71 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love LeadSquared?
Pros
- Respectful
- Fair
- Acts with Integrity
- Efficient Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Lead Distribution
Analytics and Reporting
Lead and Contact Categorization
Lead Scoring
Prospect Tracking
Lead Generation
Interaction Planning
Data Ingestion and Interoperability
Mobile
Omni-Channel Communication Tracking
Vendor Capability Ratings
Ease of Data Integration
Usability and Intuitiveness
Quality of Features
Vendor Support
Business Value Created
Ease of IT Administration
Breadth of Features
Ease of Implementation
Availability and Quality of Training
Ease of Customization
Product Strategy and Rate of Improvement
LeadSquared Reviews
Neha M.
- Role: Human Resources
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Feb 2023
Amazing platform, I can certainly vouch for this!
Likeliness to Recommend
What differentiates LeadSquared from other similar products?
The fact that it is very reliable, the customer support team is very efficient, incase of any glitch they will be on it. Moreover, there hardly be any glitch, its is very smooth and efficient as a platform. There is a lot of scope of customisation that helps in understanding one'e productive along with the team productivity very effectively,
What is your favorite aspect of this product?
Lead distribution had never been easier. One can exactly track the status of each lead that enters the system, to be able to efficiently and effectively utilise each and every lead thus reducing the major coshed of lead generation Being able to to see the activity of what happened, when the last activity was performed on the lead is very helpful. The ability to integrate other tools on this platform makes it my all time favourite. Massing email and sms blast is a very cool feature which helps touch base with the leads from time to time and find hot leads from the dead leads with very less time and effort, this is the best feature.
What do you dislike most about this product?
There is nothing that I dislike about the product, except using it for the first time is a little difficult.
What recommendations would you give to someone considering this product?
Yes! a big thumbs up!
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Unique Features
Pankaj Singh S.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Feb 2023
Strong product for Marketing and Sales team.
Likeliness to Recommend
What differentiates LeadSquared from other similar products?
Easy to use UI and strong support staff.
What is your favorite aspect of this product?
Easy implementation and migration.
What do you dislike most about this product?
More integration would be great.
What recommendations would you give to someone considering this product?
Check your marketing stack feasibility before purchase.
Pros
- Trustworthy
- Respectful
- Fair
- Acts with Integrity
Shalini S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2023
Fantastic customizations, difficult to implement
Likeliness to Recommend
What differentiates LeadSquared from other similar products?
- The automation journeys have lots of tracking and analytics for each step of the journey. - Data management for marketing campaigns is smoother with dynamic and static lists.
What is your favorite aspect of this product?
Lead scoring accuracy helped me run re-targeting campaigns on certain unresponsive groups.
What do you dislike most about this product?
The fact that I can't manually remove a participant from automation. I would have to blacklist that contact altogether otherwise they would keep getting emails.
What recommendations would you give to someone considering this product?
I would recommend anyone this product if their company procedures for sales and marketing are not incredibly complex. If it is only used for marketing purposes then it is considerably a good choice however integrating sales function can have some side effects on marketing operations.
Pros
- Caring
- Respectful
- Client Friendly Policies
- Unique Features
Cons
- Less Generous
- Under Delivered
- Less Friendly Negotiation