What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceKlaviyo Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Klaviyo.
88 Likeliness to Recommend
2
Since last award
96 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Campaign Management
Email Delivery
Auto-Responders
Mobile Optimized
Segmentation
SPAM Compliance
A/B Testing
Contact Database
Sales Intelligence & Conversion Rates
Content Authoring
Email Templates
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Business Value Created
Ease of Implementation
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of IT Administration
Vendor Support
Also Featured in...
Klaviyo Reviews
Annie B.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2021
Ideal platform for digital marketing
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
The ability to generate automated tasks is simply great, it has a variety of functions that are used when doing marketing quickly and easily, it is more than impressive when it comes to managing our e-commerce queries, it also allows us to have a complete picture of the customer profile, also has a good scope of implementation, integrates very well with a wide variety of e-commerce platforms, also allows me to build my subscriber list and send emails to everyone in bulk.
What is your favorite aspect of this product?
It is one of the best dynamic automation based platforms of all email platforms, it is very easy to use and easy to understand, the sequenced email tool is very useful and has been very useful for getting discount and reminder emails I also love its dedication to big data and specialized systems experts to ensure a unique work experience, it has many functions in addition to a very clean interface, it is a great tool to create email flows and retain clients.
What do you dislike most about this product?
The price is really a bit expensive and the platform does not work with email drip campaigns, it also does not have an intelligence system to work with guided sales, there could also be more integrations or more complex metrics, I also do not like the customer service that offers this platform, it tends to be a bit slow at times.
What recommendations would you give to someone considering this product?
I recommend that you take a few days to learn how to handle it correctly, this software gives you a lot of important information that you can take advantage of and create an automated campaign.
Pros
- Helps Innovate
- Enables Productivity
- Efficient Service
- Saves Time
Kristie D.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: Business Leader or Manager
Submitted Mar 2021
Great To Step Up Your Email Marketing
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klayvio is a step up from programs like Mailchimp they work with you making sure you create great email segments and flows as well. They also have just introduced SMS which is great. Klayvio really is the best email platform I have worked on compared to others. Live chat and a support team is so helpful when needed
What is your favorite aspect of this product?
I love the easy-to-use analytics as well as the pre-build email flows and how the segment is already built out for the customer. Makes it easy to use. Also being able to create and target email segments is so great
What do you dislike most about this product?
sometimes the buttons like shop now of buy now don't look great on mobile and we have had our team figure out ways around it
What recommendations would you give to someone considering this product?
Great for a serious business and someone who really wants to target and segment their emails
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: C-Level
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Mar 2021
Amazing product with many features and easy to use
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
