What is Keap?

Ditch the spreadsheet with Keap’s client management system. House all your client activity and communications in one place. Let Keap’s client management software handle the follow-up, update your client records, and get you paid, while you focus on providing great service.

Company Details


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Awards & Recognition

Keap won the following awards in the Marketing Automation - B2C category

Keap Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Keap.

88 Likeliness to Recommend

95 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Keap?

5% Negative
13% Neutral
82% Positive

Pros

  • Trustworthy
  • Friendly Negotiation
  • Reliable
  • Respectful

Feature Ratings

Average 86

Marketing Master Data Management

94

Customer Journey Modelling

90

Multivariant Testing

89

Email Marketing Automation

88

SMS Marketing

88

Marketing Asset Management

87

Mobile Marketing Management

87

Marketing Project Management

85

Social Media Marketing Management

85

Marketing Analytics

82

Vendor Capability Ratings

Average 83

Ease of Data Integration

89

Breadth of Features

86

Availability and Quality of Training

86

Quality of Features

85

Vendor Support

84

Ease of IT Administration

84

Business Value Created

82

Ease of Implementation

82

Ease of Customization

82

Usability and Intuitiveness

78

Product Strategy and Rate of Improvement

78

Keap Reviews

David E.

  • Role: C-Level
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2021

Keap is marketing automation at it's best!

Likeliness to Recommend

10 /10

What differentiates Keap from other similar products?

At this price point, Keap is the most powerful platform that I've seen. I would even compare it to some of the more enterprise marketing automation apps and I think it's even easier to use.

What is your favorite aspect of this product?

It's hard to say, I use it for creating automated marketing campaigns that integrate text and email, so it's essentially like having a 24/7 receptionist on hand.

What do you dislike most about this product?

I still need to use a consultant to put together my campaigns. It could be a little easier to use for the end user.

What recommendations would you give to someone considering this product?

Get it and set up campaigns for handling inbound leads!

Pros

  • Trustworthy
  • Saves Time
  • Respectful
  • Fair

Kishan K.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

Versatile Marketing Automation & CRM Platform

Likeliness to Recommend

9 /10

What differentiates Keap from other similar products?

In order to eliminate time-consuming activities that we all useKeap, It offers a versatile and dynamic platform to enable small businesses to profit from marketing automation. My events firm and my digital agency both used separate applications due to the flexibility of the platform. When it comes to events, there are a lot of repetitive chores and processes to keep track of. Keap helped me stay organized and on track so I could focus on the essential stuff, like ticket sales. These features are differentiated Keap from other similar competitor products.

What is your favorite aspect of this product?

The extensive feature set and regular updates from the Keap product team are what I enjoy most about Keap. Sales and support have been great. A recent migration from one platform to another went smoothly. The campaign builder is also a favorite. Recently, I've noticed a devotion to upgrading and enhancing it, which I like. It's the closest thing I've discovered to a one-stop-shop. Having fewer tools to manage my business is a huge plus for me. It is available both online and as an app.

What do you dislike most about this product?

When developing email campaigns, I wish you could CC or BCC an email address. This would make it easier for me to combine Keap with SalesForce if it were available. Also, it would be nice if Keap could make it easier to incorporate an existing email address into its emailing feature. I had a little trouble setting up an automatic email series, though. A short call to customer service got me the support I needed to start and operate my automated marketing campaign in no time.

What recommendations would you give to someone considering this product?

Consider using this technology in conjunction with a trained virtual assistant. Keap is a better alternative if you require more than simply database administration, such as the ability to collect payments and create landing pages. Keap is the number one marketing automation program for serious entrepreneurs who are serious about their business, are serious about lead creation, and want an effective system for monitoring prospects, following up with them and turning them into clients, and generating referrals. I encourage you to take advantage of the training opportunities available.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Bobby V.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Aug 2021

Keap is an essential part of the business

Likeliness to Recommend

8 /10

What differentiates Keap from other similar products?

Keap is an essential part of the business. The functionalities of Keap are used by many of our clients with much success. The marketing automation is by far the most robust option that we've worked with. The inclusion of sales pipelines for sales teams, lead scoring, and task list automation are also essential components. We have implemented Keap integrations for hundreds of clients from a variety of industries. The system is able to handle hundreds of thousands of contacts without issue, multiple campaigns, robust segmentation strategies, and integrates well with Zapier to connect it to other third party applications.

What is your favorite aspect of this product?

The campaign builder is one of the best in the industry and allows for clients to create very robust marketing campaigns. Whether it is an onboarding campaign for a membership program or a long therm nurturing program for a real estate agent. The system provides best in class functionality for building automated marketing campaigns.

What do you dislike most about this product?

I feel like the reporting could be made more visual. Although there are third part platforms such as Graphly that can integrate with Keap and provide data visulaization there should be better data visulaizations within the Keap Dashboard. The reporting is lackluster and could use to be re thought and brought up to standards.

What recommendations would you give to someone considering this product?

If cost is a concern consider how many users must be in Keap since they typically charge for additional users. Think through campaign automations prior to building them and perform adequate testing. If you have complext systems to create within Keap seek out an industry professional such as GetUWired that can streamline the implementation.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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