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HubSpot Marketing Hub
8.9 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
4% Neutral
94% Positive

Pros

  • Respectful
  • Reliable
  • Performance Enhancing
  • Helps Innovate

Feature Ratings

Average 84

Email Delivery

88

Campaign Management

86

Auto-Responders

85

Segmentation

85

Basic Reporting and Analytics

84

Contact Database

84

Sales Intelligence & Conversion Rates

83

Mobile Optimized

82

Content Authoring

82

Email Templates

82

SPAM Compliance

82

Vendor Capability Ratings

Average 83

Business Value Created

85

Quality of Features

85

Breadth of Features

85

Ease of Implementation

84

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

83

Ease of Customization

82

Ease of IT Administration

82

Ease of Data Integration

82

Vendor Support

81

Also Featured in...

Marketing Platforms - Enterprise

Score 9.1

View HubSpot Marketing Hub in this category (opens in a new tab)

Marketing Automation - B2C

Score 9.0

View HubSpot Marketing Hub in this category (opens in a new tab)

Marketing Automation - B2B

Score 9.0

View HubSpot Marketing Hub in this category (opens in a new tab)

Website Analytics

Score 8.9

View HubSpot Marketing Hub in this category (opens in a new tab)

Social Media Monitoring

Score 8.9

View HubSpot Marketing Hub in this category (opens in a new tab)

A/B Testing

Score 8.8

View HubSpot Marketing Hub in this category (opens in a new tab)

HubSpot Marketing Hub Reviews

Marissa R.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2024

Features maximize ease of data analysis

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It allows more robust reporting, notification of how long users open and read emails. Organization and data analytics are top notch!

What is your favorite aspect of this product?

Ease of Use and reporting

What do you dislike most about this product?

The cloud based software can get glitches at times or change features/ layouts without notifying users, so it can delay our process at times

What recommendations would you give to someone considering this product?

Do a cost benefit analysis against your current software and realize there IS an investment for long term planning and growth but it is usally worth it.

Pros

  • Helps Innovate
  • Efficient Service
  • Continually Improving Product
  • Reliable

Cons

  • Vendor Friendly Policies
  • Less Generous
  • Leverages Incumbent Status

Tahir A.

  • Role: Information Technology
  • Industry: Engineering
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2023

"Fantastic product!"

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot: Beyond marketing automation, it's your all-in-one productivity tool. From running digital marketing to connecting with sales and hosting your website, it's the ultimate growth stack

What is your favorite aspect of this product?

Hubspot platform is cohesive, customisable, and connected, offering ease of adoption at a lower cost than cobbled-together alternatives. Experience the difference

What do you dislike most about this product?

I hate Multiple pop-ups, Autoplaying videos, Long-form fields Hamburger menus, Carousels and sliders Buttons and links that don't look like buttons or links

What recommendations would you give to someone considering this product?

if they decreases the cast of hub spot and remove some fields like multiple pop-ups autoplaying videos

Pros

  • Helps Innovate
  • Reliable
  • Inspires Innovation
  • Caring

Daniel C.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2023

Hubspot is my favorite complete CRM platform

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Advanced tools for lead capture, contact management, and analytics.

What is your favorite aspect of this product?

Marketing and email automation

What do you dislike most about this product?

The price is very high

What recommendations would you give to someone considering this product?

Not sure.

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