What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
4% Neutral
94% Positive

Pros

  • Respectful
  • Reliable
  • Performance Enhancing
  • Helps Innovate

Feature Ratings

Average 84

Email Delivery

88

Campaign Management

86

Auto-Responders

85

Segmentation

85

Basic Reporting and Analytics

85

Contact Database

84

Sales Intelligence & Conversion Rates

83

Mobile Optimized

83

Content Authoring

83

SPAM Compliance

82

Email Templates

82

Vendor Capability Ratings

Average 83

Business Value Created

85

Quality of Features

85

Breadth of Features

84

Ease of Implementation

84

Product Strategy and Rate of Improvement

83

Availability and Quality of Training

83

Usability and Intuitiveness

83

Ease of IT Administration

82

Ease of Data Integration

82

Ease of Customization

82

Vendor Support

80

HubSpot Marketing Hub Reviews

Adarsh B.

  • Role: Consultant
  • Industry: Media
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2024

Amazing CRM platform

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is easy to use and affordable. Good for marketing automation.

What is your favorite aspect of this product?

Easy to use and email marketing are my favorite.

What do you dislike most about this product?

Nothing so far.

What recommendations would you give to someone considering this product?

Purchase it. No matter what is the size of your organization, it will definetly help you to grow.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Ashim M.

  • Role: Sales Marketing
  • Industry: Not for Profit
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2024

And effective CRM tool.

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

The ease of usage and the effectiveness of it campaign performance.

What is your favorite aspect of this product?

Reach of the Campaigns to the target audience and the ease of Segmentation.

What do you dislike most about this product?

Can Hubspot offer better bundle of features within a reasonable price range.

What recommendations would you give to someone considering this product?

It is definitely worth trying out for the purpose of CRM. I could reconsider on the basis of cost factor that could be made a little better.

Pros

  • Enables Productivity
  • Fair
  • Altruistic
  • Helps Innovate

Kyle G.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Simple marketing and useful KPIs for our business

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is a functional and easy-to-understand tool that you can use in your regular life. Lead capture, email marketing, form creation, landing page development, website integration, and many more automated processes and management functions are at your fingertips with this system.

What is your favorite aspect of this product?

One more thing I like is the reports and analysis. Key analytics across all channels and funnels are provided through the unified dashboard, making it easy to evaluate what's effective and what needs adjustments. To fully understand the performance of a campaign, it is important to use the configurable reporting features.

What do you dislike most about this product?

At one point, the social media planning tool only allowed us to schedule four articles per LinkedIn account and did not allow us to schedule GIFs. Still, Hubspot adds support for that feature as part of its daily improvements.

What recommendations would you give to someone considering this product?

I can stay on top of our marketing performance as a whole with the help of the data I collect through Marketing Hub. All of our digital advertising methods can be easily managed from one central location.

Pros

  • Continually Improving Product
  • Reliable
  • Unique Features
  • Efficient Service

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