What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
1
Since last award
98 Plan to Renew
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Helps Innovate
- Enables Productivity
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Advanced Campaign Management
Marketing Asset Management
Marketing Workflow Management
Marketing Analytics
Marketing Operations Management
Social Media Marketing Management
Community Marketing Management
Advanced Data Segmentation
Multi Channel Integration
Mobile Marketing Management
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Breadth of Features
Quality of Features
Usability and Intuitiveness
Availability and Quality of Training
Ease of IT Administration
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Vendor Support
Also Featured in...
Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
View HubSpot Marketing Hub in this category (opens in a new tab)
Website Analytics
Score 8.9
View HubSpot Marketing Hub in this category (opens in a new tab)
Social Media Monitoring & Listening
Score 8.9
View HubSpot Marketing Hub in this category (opens in a new tab)
Email Marketing
Score 8.9
View HubSpot Marketing Hub in this category (opens in a new tab)
A/B Testing
Score 8.8
View HubSpot Marketing Hub in this category (opens in a new tab)
HubSpot Marketing Hub Reviews
- Role: Sales Marketing
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Apr 2026
A good proven solution.
Likeliness to Recommend
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Efficient Service
Please tell us why you think this review should be flagged.
Arulmurugan K.
- Role: Sales Marketing
- Industry: Energy
- Involvement: End User of Application
Submitted Feb 2026
A clean and feature-packed CRM for marketing
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Their solid infrastructure modules, along with their marketing automation feature, make a game-changer among the other competitors. Their workflow automation with segmented contacts and companies is very effective and helpful in doing account-based marketing.
What is your favorite aspect of this product?
Their marketing automation and deal pipeline optimisation are my favourite aspects of this platform. Their account-based marketing feature is also very effective, which is one of my favourite aspects of this product.
What do you dislike most about this product?
There's nothing much I would hate about this product, just adding that leadscore capability will be good.
What recommendations would you give to someone considering this product?
For startup teams that want a CRM marketing-centric platform, this platform will be very intuitive, and can definitely go head.
Pros
- Trustworthy
- Continually Improving Product
- Effective Service
- Client Friendly Policies
Please tell us why you think this review should be flagged.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2026
Powerful and User-Friendly Marketing Platform
Likeliness to Recommend
Pros
- Continually Improving Product
- Reliable
- Trustworthy
- Effective Service
Please tell us why you think this review should be flagged.
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