What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
1
Since last award
98 Plan to Renew
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Effective Service
- Respectful
- Helps Innovate
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Advanced Campaign Management
Marketing Asset Management
Marketing Workflow Management
Marketing Analytics
Marketing Operations Management
Social Media Marketing Management
Multi Channel Integration
Community Marketing Management
Mobile Marketing Management
Advanced Data Segmentation
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Breadth of Features
Usability and Intuitiveness
Quality of Features
Ease of IT Administration
Ease of Data Integration
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of Customization
Vendor Support
Also Featured in...
Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Website Analytics
Score 8.9
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Social Media Monitoring & Listening
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.8
View HubSpot Marketing Hub in this category (opens in a new tab)
HubSpot Marketing Hub Reviews
Nick M.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2026
Great tool for SMB and useable for some Enterprise
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Its much easier to use from a client-side user perspective and has better navigation.
What is your favorite aspect of this product?
ease of use
What do you dislike most about this product?
not dynamic enough for enterprise.
What recommendations would you give to someone considering this product?
Try to obtain a free trial
Pros
- Enables Productivity
- Efficient Service
- Respectful
- Client Friendly Policies
Please tell us why you think this review should be flagged.
Amenda R.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2025
Great for growing businesses.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
One thing i would like to mention is its all in one integration with hubspot CRM and other tools. My marketing and sales team can work together more efficiently without extra syncing or any manual support.
What is your favorite aspect of this product?
Favorite thing about this software is that hoe everything works together very smoothly like email marketing, tracking, automation, landing pages and other things.
What do you dislike most about this product?
Its the cost i think, for small businesses it could be expensive.
What recommendations would you give to someone considering this product?
First learn it then go for pro modes and so on, use their academy training and also connect it with sales Hub and CRM.
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Fair
Please tell us why you think this review should be flagged.
Kali Charan R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2025
Complete marketing automation tool for all sizes.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hubspot has the complete marketing automation tools which provides good and trending features. It also have easy to learn UI which give edge over other platform to adopt it faster.
What is your favorite aspect of this product?
User interface and continuous new feature launching by Hubspot. You won't feel behind from the market and other tools available in the market
What do you dislike most about this product?
Some of the good feature have higher price or available in different plans.
What recommendations would you give to someone considering this product?
No matter what size of the organization is, it fits well to all requirements.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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