What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

98 Plan to Renew

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
3% Neutral
95% Positive

Pros

  • Effective Service
  • Respectful
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 86

Email Marketing Automation

89

Advanced Campaign Management

87

Marketing Asset Management

87

Marketing Workflow Management

86

Marketing Analytics

85

Marketing Operations Management

85

Social Media Marketing Management

85

Multi Channel Integration

84

Community Marketing Management

83

Mobile Marketing Management

83

Advanced Data Segmentation

83

Vendor Capability Ratings

Average 84

Business Value Created

87

Ease of Implementation

86

Breadth of Features

85

Usability and Intuitiveness

85

Quality of Features

85

Ease of IT Administration

84

Ease of Data Integration

84

Availability and Quality of Training

83

Product Strategy and Rate of Improvement

83

Ease of Customization

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Karan N.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

HubSpot - A unified marketing platform

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub provides complete access to different digital channels under one platform which allows us to get rid of other digital platforms.

What is your favorite aspect of this product?

The pre-build templates provided allow me to easily create, beautiful professional emails. I can easily track submissions with the forms and the templates provided for landing pages as well.

What do you dislike most about this product?

HubSpot charges by the number of contacts in the system, it can become expensive and a little limiting.

What recommendations would you give to someone considering this product?

HubSpot is well suited for companies looking to move leads through the sales pipeline. The comprehensive information provided by HubSpot campaigns, including a form, email, and social media, allow marketers to better nurture leads. It may be less suitable for those without robust marketing programs and initiatives.

Pros

  • Enables Productivity
  • Unique Features
  • Efficient Service
  • Effective Service

Rishabh S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jun 2021

Great beginner's platform for Marketing Automation

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

- Beautiful built-in Email templates providing me to easily create, beautiful professional emails. - Easy navigation - Easy to setup workflow management with great and user-friendly UI - Auto Tracking on CTAs - Easy Website builder to modify web pages and landing pages - Contact views to incorporate contact activity

What is your favorite aspect of this product?

Creating conversion paths in HubSpot is simple because there are templates available, you can customize and build thank you emails, forms, landing pages, and connect them all together so they're ready to start converting leads!

What do you dislike most about this product?

- Grid System for Web designing part - CRM is not extensive and has limited functionality as compared to others in the market - Keyword suggestion is good for short-tail keywords - Good integration with other products but have to select via middleware

What recommendations would you give to someone considering this product?

It is a very great platform for someone stepping into Email Marketing & Marketing automation world. If there are complex needs then evaluate other platforms, otherwise, it is easy to use with a wide range of features and can be a turning point in an organization if done the right way.

Pros

  • Efficient Service
  • Effective Service
  • Respectful
  • Reliable

Lainer A.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

Database inspection and verification

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot is an expert in providing answers to operations such as the design of UTM codes for favorable URLs to measure and track the content of the daily results of online advertising campaigns for proposals and improvements. It is useful and useful to have an ROI perspective to monitor the work with clarity and transparency in SEO, social networks, email, among others.

What is your favorite aspect of this product?

I like HubSpot is a wonderful option to work in an integrated way with work teams, it provides its inbound marketing system, it favorably collaborates in the development of market strategies in terms of: customer acquisition, SEO digital marketing, content, figure in social networks, and lead generation and web analytics, efficient for the Search Engine Optimization of information content for content editing, HTML code rewriting, site navigation, link campaigns whose objective is to locate the results in search engines for better daily monitoring of online advertising campaigns and proposals for their improvement.

What do you dislike most about this product?

HubSpot is competent in its functions it is significant that all teams acquire a little more learning about this software.

What recommendations would you give to someone considering this product?

I recommend HubSpot for the study and observation of visits, and visualize the return on investment of each activity, as well as the business commitments to be fulfilled through social media strategy in e-mail marketing, and the effectiveness in data collection.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing