What is HubSpot Marketing Hub?
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Acts with Integrity
- Helps Innovate
- Reliable
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Contact Database
Content Authoring
A/B Testing
SPAM Compliance
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Ease of Implementation
Availability and Quality of Training
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Website Analytics
Score 9.0
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Social Media Monitoring
Score 8.9
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A/B Testing
Score 8.2
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HubSpot Marketing Hub Reviews
Pankaj Singh S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jun 2021
Easy UI, unique smart features makes a difference
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Easy to use marketing tools like Landing pages, Smart CTA, and Smart form are very helpful to execute the campaigns.
What is your favorite aspect of this product?
Smart features like forms, CTAs, and smart content.
What do you dislike most about this product?
Reporting a little. expect more from it.
What recommendations would you give to someone considering this product?
If your marketing team is small and you wanna execute your marketing campaign in-house, go for it.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Unique Features
Karan N.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jun 2021
HubSpot - A unified marketing platform
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub provides complete access to different digital channels under one platform which allows us to get rid of other digital platforms.
What is your favorite aspect of this product?
The pre-build templates provided allow me to easily create, beautiful professional emails. I can easily track submissions with the forms and the templates provided for landing pages as well.
What do you dislike most about this product?
HubSpot charges by the number of contacts in the system, it can become expensive and a little limiting.
What recommendations would you give to someone considering this product?
HubSpot is well suited for companies looking to move leads through the sales pipeline. The comprehensive information provided by HubSpot campaigns, including a form, email, and social media, allow marketers to better nurture leads. It may be less suitable for those without robust marketing programs and initiatives.
Pros
- Enables Productivity
- Unique Features
- Efficient Service
- Effective Service
Rhiannon D.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2021
Exceptional solution but expensive
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The quality and depth of training and free learning materials.
What is your favorite aspect of this product?
The reporting is so slick.
What do you dislike most about this product?
It's generally very intuitive but occasionally you get lost in it!
What recommendations would you give to someone considering this product?
Negotiate hard at the outset for a good deal and ensure you include ongoing training and support.
Pros
- Efficient Service
- Effective Service
- Reliable
- Performance Enhancing
