What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
4% Neutral
94% Positive

Pros

  • Respectful
  • Reliable
  • Performance Enhancing
  • Helps Innovate

Feature Ratings

Average 84

Email Delivery

88

Campaign Management

86

Auto-Responders

85

Segmentation

85

Basic Reporting and Analytics

84

Contact Database

84

Sales Intelligence & Conversion Rates

83

Mobile Optimized

82

Content Authoring

82

Email Templates

82

SPAM Compliance

82

Vendor Capability Ratings

Average 83

Business Value Created

85

Quality of Features

85

Breadth of Features

85

Ease of Implementation

84

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

83

Ease of Customization

82

Ease of IT Administration

82

Ease of Data Integration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Sourav S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Pretty tough to understand the product.

Likeliness to Recommend

6 /10

What differentiates HubSpot Marketing Hub from other similar products?

It has a wholesome of features which any other marketing automation platform can never have.

What is your favorite aspect of this product?

Lead assigning and email updates at one place

What do you dislike most about this product?

UI is not very friendly and modern.

What recommendations would you give to someone considering this product?

Update UI with modern designs and make the product more self-served and easy to use.

Pros

  • Reliable
  • Efficient Service
  • Effective Service
  • Caring

Kali Charan R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2025

Complete marketing automation tool for all sizes.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot has the complete marketing automation tools which provides good and trending features. It also have easy to learn UI which give edge over other platform to adopt it faster.

What is your favorite aspect of this product?

User interface and continuous new feature launching by Hubspot. You won't feel behind from the market and other tools available in the market

What do you dislike most about this product?

Some of the good feature have higher price or available in different plans.

What recommendations would you give to someone considering this product?

No matter what size of the organization is, it fits well to all requirements.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Pradhuman S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2025

HubSpot makes marketing feel effortless

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot stands out for building relations stronger as HubSpot is not just about getting more customers. It helps you really understand people and build better relationships using simple, clear insights.

What is your favorite aspect of this product?

I like that it shows me what’s working right away, so I can quickly fix or improve things without any guesswork.

What do you dislike most about this product?

Sometimes, It is slow while handling a large amount of data.

What recommendations would you give to someone considering this product?

I advise you to pick the plan that suits where your business is right now so you can always move to a bigger one when you grow.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

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