What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Website Analytics category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

100 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
3% Neutral
95% Positive

Pros

  • Reliable
  • Security Protects
  • Performance Enhancing
  • Trustworthy

Feature Ratings

Average 82

Audience Segmentation

85

Conversion Analysis

84

Data Visualization

83

Audience Demographics

83

Social Media Analytics

82

Paid Search Integration

82

Customer Value Analysis

81

Search Engine Optimization

81

Customer Journey Modelling

81

Device and Browser Analytics

81

API Framework

78

Vendor Capability Ratings

Average 83

Quality of Features

86

Business Value Created

85

Ease of Implementation

85

Breadth of Features

84

Usability and Intuitiveness

84

Product Strategy and Rate of Improvement

83

Ease of Data Integration

83

Ease of IT Administration

82

Availability and Quality of Training

82

Ease of Customization

81

Vendor Support

80

HubSpot Marketing Hub Reviews

Sheila K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

Hubspot is Fantastic! It has helped us GROW!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot is extremely easy to use and easy to self-train.

What is your favorite aspect of this product?

The drag and drop templates

What do you dislike most about this product?

It doesn't integrate with our version of salesforce well

What recommendations would you give to someone considering this product?

Make sure you speak with them specifically about your version of CRM, if you are not using their Hubspot CRM.

Pros

  • Saves Time
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Commodity Features

Lucie V.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

More than meet the eyes

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

The integration with the CRM, making it a multistask tool.

What is your favorite aspect of this product?

The ease I can use it to draft and publish articles with this product

What do you dislike most about this product?

Some features need work to be make it a more efficient tool.

What recommendations would you give to someone considering this product?

It's a good product if you think of also using the CRM part to have all your needs met by one product instead of having to constantly switch between.

Pros

  • Enables Productivity
  • Respectful
  • Reliable
  • Helps Innovate

Cons

  • Less Effective Service
  • Less Caring
  • Wastes Time

Alex G.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Best Website Analytics Software

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub offers better control and helps the business build marketing strategies that works. In addition, it handles the analytics really well

What is your favorite aspect of this product?

HubSpot Marketing Hub is an all round marketing software. It offers great features and aims at making marketing and website analytics easy. The software makes it easy for any business to develop and test business marketing strategies to know which one brings best results.

What do you dislike most about this product?

The software is somehow complex for new users to understand. Im addition, it doesn't come cheap

What recommendations would you give to someone considering this product?

I recommend HubSpot Marketing Hub because it has all the business needs for website analytics and business marketing. It's the best your business can get in it's category. However, it doesn't come cheap

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Effective Service

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