What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Website Analytics category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

100 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
3% Neutral
95% Positive

Pros

  • Reliable
  • Security Protects
  • Performance Enhancing
  • Trustworthy

Feature Ratings

Average 82

Audience Segmentation

85

Conversion Analysis

83

Audience Demographics

82

Data Visualization

82

Social Media Analytics

82

Paid Search Integration

82

Customer Value Analysis

81

Device and Browser Analytics

81

Customer Journey Modelling

81

Search Engine Optimization

81

API Framework

78

Vendor Capability Ratings

Average 83

Quality of Features

86

Business Value Created

85

Ease of Implementation

85

Usability and Intuitiveness

84

Breadth of Features

84

Product Strategy and Rate of Improvement

83

Ease of Data Integration

83

Ease of IT Administration

82

Availability and Quality of Training

82

Ease of Customization

81

Vendor Support

79

HubSpot Marketing Hub Reviews

Abhisek P.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Must-use marketing automation tool for enterprises

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Brand value, Reliability and ease of use of the platform - Gives a clear visibility on customer journey

What is your favorite aspect of this product?

Customer journey mapping and analytics around it

What do you dislike most about this product?

Website analytics feature could be improved, looks like very basic now

What recommendations would you give to someone considering this product?

If you have a strong marketing and demand gen team, them you may want to consider this product

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Harsha Deep K.

  • Role: Information Technology
  • Industry: Education
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2022

Many Features!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Had a lot of features when compared to other products in this price range

What is your favorite aspect of this product?

Lead management and automation

What recommendations would you give to someone considering this product?

Anyone who is willing to automate your business processes like marketing, and sales,... can go for this product.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Romi M.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2022

Hubspot is the easiest M.A System to get started

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

The ease of use. You can achieve marketing automation hours.

What is your favorite aspect of this product?

The templatized email marketing features make it very easy.

What do you dislike most about this product?

The limits on contacts.

What recommendations would you give to someone considering this product?

Evaluate the contract not for what you need now in terms of contacts etc but what you will need in 6 months.

Pros

  • Reliable
  • Enables Productivity
  • Efficient Service
  • Effective Service

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