What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Website Analytics category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

100 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
3% Neutral
96% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Security Protects

Feature Ratings

Average 83

Audience Segmentation

86

Conversion Analysis

84

Audience Demographics

83

Social Media Analytics

83

Data Visualization

83

Paid Search Integration

82

Customer Value Analysis

82

Device and Browser Analytics

82

Search Engine Optimization

81

Customer Journey Modelling

81

API Framework

78

Vendor Capability Ratings

Average 84

Quality of Features

87

Business Value Created

85

Ease of Implementation

85

Breadth of Features

85

Usability and Intuitiveness

84

Product Strategy and Rate of Improvement

83

Ease of Data Integration

83

Ease of IT Administration

83

Availability and Quality of Training

83

Ease of Customization

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Bùi H.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

All a Marker need!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is part of the HubSpot CRM platform, which means it integrates seamlessly with other HubSpot solutions, such as Sales Hub, Service Hub, and CMS Hub. This allows users to have a unified view of their customers and their entire marketing funnel from awareness to advocacy

What is your favorite aspect of this product?

My favorite aspect of this product is the landing page builder, which allows users to create and edit landing pages using a drag-and-drop interface. Users can also choose from a variety of templates and themes, or create their own from scratch. The landing page builder also integrates with the CRM, email marketing, and analytics tools, which makes it easy to track and optimize the performance of the landing pages

What do you dislike most about this product?

The thing I dislike most about this product is the confusing and expensive pricing tiers, which can be very costly if users have a large number of contacts or need advanced features

What recommendations would you give to someone considering this product?

Compare the different plans and features to see which one offers the best value for your business. Take advantage of the 14-day free trial to test the features and see if they suit your needs.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Kaitlin N.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Flexible, Intuitive, and Perfect for Marketing

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

With HubSpot, all my marketing information and channels are in one product. I’m no longer hopping from platform to platform to do email marketing, social media marketing, and website management. Hubspot has been the most efficient and informative marketing platform I’ve ever used.

What is your favorite aspect of this product?

I love the CMS capabilities in HubSpot. We were able to build and manage our website and blog inside of HubSpot and it was very user friendly and gives insight into SEO capabilities for our content.

What do you dislike most about this product?

I don’t like the campaign functionality. The issue of not being able to archive pst campaigns makes it very difficult to see what current campaigns are running and the assets tied to them.

What recommendations would you give to someone considering this product?

Make sure you have at least one person who will be dedicated to keeping HubSpot up to date and that there are eager to dive into the product. Hubspot is incredibly vast and requires someone tenacious to dive into everything it has to offer.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Logendher G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Nov 2023

Great CRM for the startups

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It allows more leads to manage compare to other CRM in market

What is your favorite aspect of this product?

Website Chat Bot Integration and Email Support System

What do you dislike most about this product?

Some important nessory features are in paid version, unable to go a head with that

What recommendations would you give to someone considering this product?

Nice Product for Startups cause hubspot has nice free tier.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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