What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Website Analytics category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

100 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
3% Neutral
96% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Security Protects

Feature Ratings

Average 83

Audience Segmentation

86

Conversion Analysis

84

Audience Demographics

83

Social Media Analytics

83

Data Visualization

83

Paid Search Integration

82

Customer Value Analysis

82

Device and Browser Analytics

82

Search Engine Optimization

81

Customer Journey Modelling

81

API Framework

78

Vendor Capability Ratings

Average 84

Quality of Features

87

Business Value Created

85

Ease of Implementation

85

Breadth of Features

85

Usability and Intuitiveness

84

Product Strategy and Rate of Improvement

83

Ease of Data Integration

83

Ease of IT Administration

83

Availability and Quality of Training

83

Ease of Customization

82

Vendor Support

81

HubSpot Marketing Hub Reviews

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Oct 2023

Marketing Game Changer

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Efficient Service

Gabriel R.

  • Role: C-Level
  • Industry: Entertainment
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2023

Great website for monitoring Marketing Channels

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

I love the ease and design of the software and website layout. I enjoy using it on a desktop.

What is your favorite aspect of this product?

In the HubSpot Marketing Hub, being able to see the Marketing Channels Performance in one place is really great and helpful.

What do you dislike most about this product?

I have no complaints, but I haven't used every part of it.

What recommendations would you give to someone considering this product?

For marketing and analytics for both a primary website and multiple social media sites, Hubspot Marketing is a great tie-in for monitoring client and business performance.

Pros

  • Reliable
  • Trustworthy
  • Efficient Service
  • Effective Service

Glenn W.

  • Role: Sales Marketing
  • Industry: Construction
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2023

Good app, onboarding could be better

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

Integration with customer data

What is your favorite aspect of this product?

I like the integration with our website, forms and SEO

What do you dislike most about this product?

Onboarding was not well thought out and no linear plan was clear.

What recommendations would you give to someone considering this product?

Improve on onboarding process

Pros

  • Helps Innovate
  • Continually Improving Product
  • Inspires Innovation
  • Respectful

Cons

  • Less Effective Service
  • Charges for Enhancements
  • Less Efficient Service

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