What is HubSpot Marketing Hub (Social)?
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
100 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub (Social)?
Pros
- Respectful
- Reliable
- Trustworthy
- Transparent
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Dashboards and Visualization
Social Media Channel Integration Outbound
Social Media Channel Integration Inbound
Campaign Execution
Social Moderation and Workflow Management
Social Response Management
Social Asset Management
Trend Analysis
Social Post Archival
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Breadth of Features
Availability and Quality of Training
Quality of Features
Business Value Created
Ease of Data Integration
Usability and Intuitiveness
Ease of IT Administration
Ease of Implementation
Ease of Customization
Product Strategy and Rate of Improvement
Vendor Support
HubSpot Marketing Hub (Social) Reviews
Angelina S.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Apr 2022
Powerful and user-friendly marketing tool
Likeliness to Recommend
What differentiates HubSpot Marketing Hub (Social) from other similar products?
Includes CRM integration. Easy to use. It is extensible. Their support team is fast and helpful.
What is your favorite aspect of this product?
Includes a live chat and also a chatbot. The platform is able to do segmentation. It has excellent A/B testing and analytics functionality. Variety of appealing templates for websites, emails, and landing pages. Supports SEO. The templates are customizable.
What do you dislike most about this product?
The two things I disliked are the fact that it is a bit on the expensive side and that it has a steep learning curve.
What recommendations would you give to someone considering this product?
HubSpot Marketing Hub is a well-suited platform for any organization. It has helped us be able to manage our contacts, send emails, run campaigns, and even generate reports on the rate of success of the campaigns. It is very easy to use and rich in features and functionalities. I highly recommend HubSpot Marketing Hub.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Sheila K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2022
Easy Feature Sets to Use
Likeliness to Recommend
What differentiates HubSpot Marketing Hub (Social) from other similar products?
It allows us to do everything in one system and allows for tracking.
What is your favorite aspect of this product?
Being able to post the same message on all platforms
What do you dislike most about this product?
It would be nice if it would integrate Youtube.
What recommendations would you give to someone considering this product?
Make sure you check the cost between all plans.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Aaryck E.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Mar 2022
No Fuss, No Problem: Hubspot is #1 For a Reason
Likeliness to Recommend
What differentiates HubSpot Marketing Hub (Social) from other similar products?
Hubspot Marketing Hub (social) differentiates itself from others in its ability to be on top of social platform updates, communicate with users on said updates, and provide in-depth training for its platform that I haven't received from other platforms! Hubspot is intuitive as well. I feel they work directly social media companies and roll out updates and features as each platform updates. It's wild!
What is your favorite aspect of this product?
My favorite aspect of this product is the ability to keep track of posts and respond to everything in-app. I rarely have to go to Facebook, Instagram, et al., any more and can spend most of my workdays in the Hubspot dashboard to manage all of our channels.
What do you dislike most about this product?
Hubspot could use some work to look prettier but honestly, that's been my only complaint. Hubspot is also a large company that soooo many companies use, so sometimes it can be difficult to get to the head of the line for any troubleshooting issues or discrepancies. However, they usually solves any and all issues we may have within 3 or so business days.
What recommendations would you give to someone considering this product?
I recommend evaluation business needs before jumping into any social media management software. Hubspot Marketing Hub has a million and one features and can feel overwhelming. Once you get into what you want and can figure out what features suit your needs best, stick with Hubspot. We haven't had any long-term issues with it and it has been worth the pricing for our company!
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
