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Hotjar Logo
Hotjar

Hotjar

Composite Score
8.0 /10
CX Score
8.2 /10
Category
Hotjar
8.0 /10

What is Hotjar?

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

Company Details


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Awards & Recognition

Hotjar won the following awards in the Voice of the Customer category

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Hotjar Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hotjar.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

7
Since last award

83 Plan to Renew

10
Since last award

85 Satisfaction of Cost Relative to Value

11
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hotjar?

10% Negative
5% Neutral
85% Positive

Pros

  • Transparent
  • Helps Innovate
  • Unique Features
  • Respectful

Feature Ratings

Average 76

API Framework

85

Data Visualization

84

Sentiment Analytics

81

Dashboards, Analytics and Reporting

78

Questionnaire Design/Survey Builder

78

Multi-Channel Data Collection

75

Alerts

70

Text Analytics

64

Vendor Capability Ratings

Average 77

Availability and Quality of Training

84

Ease of Implementation

82

Usability and Intuitiveness

80

Ease of Customization

80

Business Value Created

79

Ease of Data Integration

75

Quality of Features

75

Product Strategy and Rate of Improvement

75

Ease of IT Administration

74

Vendor Support

71

Breadth of Features

68

Hotjar Reviews

Monika R.

  • Role: Information Technology
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Easy to use, slightly too little features

Likeliness to Recommend

7 /10

What differentiates Hotjar from other similar products?

It's easy to set up a short survey and recruit participants on a specific site. You can add your events for better targeting your participants.

What is your favorite aspect of this product?

I don't need much of a technical skills to be able to launch a pop-up survey and decide, where, when and how it should display. You can choose a certain page (giving the url or part of it, or excluding some sites etc.), certain device, certain user behaviour - and all this using a simple dashboard. Incoming feedback option lets you receive opinions on certain features of the site on a rolling basis.

What do you dislike most about this product?

I'd like to see more question types, more advanced logic and better reports. For now you can ask 9 basic types of questions, and setting a logic is painful and limited. The reports available now are not customisable, you can just see questions one by one, but you can't cross one question with another, or filter, or see results for segments based on the answers for certain question, or even export the results as pdf.

What recommendations would you give to someone considering this product?

If you need to ask simple questions to your website visitors, HotJar is for you.

Pros

  • Security Protects
  • Reliable
  • Enables Productivity
  • Performance Enhancing

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