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Google

Google Forms

Composite Score

9.0 /10

CX Score

9.3 /10

974 Reviews Write a Review

Claim Software

What is Google Forms?

Create custom forms for surveys and questionnaires at no extra cost. Gather everything in a spreadsheet and analyze data right in Google Sheets.

Analyst Research

Company Details

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Awards & Recognition

Google Forms won the following awards in the Survey Software category

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2026 Data Quadrant Champion

Latest Award, 2026

7 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2026

2026 Emotional Footprint Champion

2026

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2026

2025 Data Quadrant Champion

2025

6 Top Rated Capabilities

4 Top Rated Features

2025

2025 Emotional Footprint Champion

2025

Strategy and Innovation
Service Experience
Product Impact
Conflict Resolution

2025

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

5 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

2023 Data Quadrant Champion

2023

2 Top Rated Capabilities

2 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Conflict Resolution

2022

Google Forms Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Forms.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

99 Plan to Renew

89 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Forms?

1% Negative

2% Neutral

97% Positive

Pros

Reliable
Respectful
Fair
Acts with Integrity

Feature Ratings

Average 83

Collaboration

Mobile Support

Questionnaire Design/Survey Builder

Role and User Management

Templates & Question Library

3rd-Party Integrations

Branching and Logic

Data Analysis and Visualization

Multi-Channel Distribution

APIs and Integration

Customizable Branding

Vendor Capability Ratings

Average 83

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Customization

Availability and Quality of Training

Quality of Features

Ease of IT Administration

Ease of Data Integration

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement

Also Featured in...

Online Forms

Score 8.9

View Google Forms in this category (opens in a new tab)

Google Forms Reviews

Angel M.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jul 2022

Fantastic product

Likeliness to Recommend

10 /10

What differentiates Google Forms from other similar products?

Google Forms is super simple to use.

What is your favorite aspect of this product?

It's easy to create, it's easy to distribute, it's easy to share, it's easy to collect results from.

What do you dislike most about this product?

It's lacking some of the more advanced features that one might need for more complex data collection.

What recommendations would you give to someone considering this product?

to continue improving their features.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Jose A.

Role: Finance
Industry: Engineering
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2022

Good for Internal operations

Likeliness to Recommend

9 /10

What differentiates Google Forms from other similar products?

Google allows you to integrate their apps while using Forms so you don't need another software

What is your favorite aspect of this product?

The results and the analysis of the results you could make while using it

What do you dislike most about this product?

Not a lot of designing tools, and almost all the forms look the same

What recommendations would you give to someone considering this product?

Suitable for HR purposes and activities of integration

Pros

Enables Productivity
Unique Features
Helps Innovate
Continually Improving Product

Cons

Less Generous

Helen M.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2022

Effectively using Google Forms for Teamwork

Likeliness to Recommend

9 /10

What differentiates Google Forms from other similar products?

Google Forms is a simple tool for making surveys and collecting data from users. I utilize it in a way that is directed toward the outside world in order to collect data on people who visit our website or who we wish to contact in order to elicit responses from. Unlike our other submission forms, this one really helps arrange the data into a simple spreadsheet.

What is your favorite aspect of this product?

When doing surveys, this is the method I always use. When I need knowledge from a community, I always start there before turning to commercial sources. In addition to its user-friendliness, the data may be exported to a spreadsheet for later analysis.

What do you dislike most about this product?

Using conditional branching is complicated by the surveys' potential restrictions. Native platform integration, potential removal of tiny fonts at the bottom.

What recommendations would you give to someone considering this product?

Google Forms is utilized extensively by my organization and the businesses I consult with. Creating a Google account is straightforward, and with the addition of new features, it's now simpler than ever to keep tabs on your submission's status. Due to Google's robust security measures, the service is also very scalable. Several examples of possible applications include classroom use, student feedback, and more.

Pros

Helps Innovate
Enables Productivity
Efficient Service
Reliable

Google Forms

What is Google Forms?

Company Details

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Awards & Recognition

2026 Data Quadrant Champion

2026 Emotional Footprint Champion

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

Google Forms Ratings

91 Likeliness to Recommend

99 Plan to Renew

89 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Google Forms?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Invite people to review or edit the survey before sending them out.

Mobile Support The solution provides the ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Questionnaire Design/Survey Builder Create a variety of question formats including multiple choice, check box, open answers, drag and drop technology, rating scales, and auto-fill.

Role and User Management Enable different levels of access and permissions based on role.

Templates & Question Library Tool provides a set of pre-made templates and questions to select from to simplify survey build.

3rd-Party Integrations Integration with 3rd Party platforms (Zoho Products, MailChimp, Eventbrite, Google Sheet, Zendesk, Slack, Shopify, Webhooks etc.)

Branching and Logic Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

Data Analysis and Visualization Ability to plot or graph the data in a visual format, such as line charts or pie graphs.​

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

APIs and Integration Has inbuilt APIs allowing access to the database layer without having to go through JDBC/ODBC.

Customizable Branding Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Online Forms

Google Forms Reviews

Angel M.

Fantastic product

Likeliness to Recommend

Pros

Jose A.

Good for Internal operations

Likeliness to Recommend

Pros

Cons

Helen M.

Effectively using Google Forms for Teamwork

Likeliness to Recommend

Pros

Most Popular Google Forms Comparisons

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SurveySparrow

Feature Ratings

Collaboration

Mobile Support

Questionnaire Design/Survey Builder

Role and User Management

Templates & Question Library

3rd-Party Integrations

Branching and Logic

Data Analysis and Visualization

Multi-Channel Distribution

APIs and Integration

Customizable Branding

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Customization

Availability and Quality of Training

Quality of Features

Ease of IT Administration

Ease of Data Integration

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement