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Google

Google Forms

Composite Score

9.0 /10

CX Score

9.3 /10

955 Reviews Write a Review

Claim Software

What is Google Forms?

Create custom forms for surveys and questionnaires at no extra cost. Gather everything in a spreadsheet and analyze data right in Google Sheets.

Company Details

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Awards & Recognition

Google Forms won the following awards in the Survey Software category

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2026 Emotional Footprint Champion

Latest Award, 2026

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

Latest Award, 2026

2025 Data Quadrant Champion

2025

6 Top Rated Capabilities

4 Top Rated Features

2025

2025 Emotional Footprint Champion

2025

Strategy and Innovation
Service Experience
Product Impact
Conflict Resolution

2025

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

5 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

2023 Data Quadrant Champion

2023

2 Top Rated Capabilities

2 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Conflict Resolution

2022

Google Forms Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Forms.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

99 Plan to Renew

89 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Forms?

1% Negative

3% Neutral

96% Positive

Pros

Reliable
Respectful
Fair
Acts with Integrity

Feature Ratings

Average 83

Collaboration

Mobile Support

Questionnaire Design/Survey Builder

Role and User Management

3rd-Party Integrations

Templates & Question Library

Branching and Logic

Data Analysis and Visualization

APIs and Integration

Multi-Channel Distribution

Customizable Branding

Vendor Capability Ratings

Average 84

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Availability and Quality of Training

Ease of Customization

Ease of IT Administration

Quality of Features

Ease of Data Integration

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement

Also Featured in...

Online Forms

Score 8.9

View Google Forms in this category (opens in a new tab)

Google Forms Reviews

Sarah J.

Role: Industry Specific Role
Industry: Construction
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2023

"Poll-ing the Pros and Cons on Google Forms.

Likeliness to Recommend

9 /10

What differentiates Google Forms from other similar products?

It allows for easy collection of responses in a centralized location, rather than having to sift through multiple email threads. It is particularly useful for quick surveys and has been adopted by various departments internally.

What is your favorite aspect of this product?

The ease of use makes it simple for us to set up new surveys and check in on employee well-being, especially during times when there is limited face-to-face interaction. Additionally, it provides a way to quickly gather data and customize surveys as needed.

What do you dislike most about this product?

It has limited design customization options. Also, the only answers allowed are text. One cant upload pictures when answering questions.

What recommendations would you give to someone considering this product?

Google Forms is an effective tool for a variety of purposes such as employee pulse surveys, customer satisfaction surveys, and forms for contracts. It is also useful for organizing events and elections.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

George W.

Role: Industry Specific Role
Industry: Construction
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2023

Easily collect, organize and analyze data.

Likeliness to Recommend

10 /10

What differentiates Google Forms from other similar products?

A part from using various question types like checkboxes, short answers and multiple choices, it allows me to to add videos and images to forms. In addition, forms can be shared with others via links and emails.

What is your favorite aspect of this product?

I use Google Forms to create quizzes and surveys to gather information from my employees. It also helps me to conduct a weekly employee satisfaction survey and use the responses to identify areas for improvement within the office.

What do you dislike most about this product?

Certain file types, video and audio cannot be uploaded by Google Forms.

What recommendations would you give to someone considering this product?

It is a great product that will enable you to create and conduct surveys, quizzes and other forms, and then collect and analyze results.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Arnab D.

Role: Information Technology
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2023

Great tool for survey and feedback by Google

Likeliness to Recommend

9 /10

What differentiates Google Forms from other similar products?

Google Forms is tightly integrated with G Suite and other Google Applications, thus offers a great experience in offering survey and feedback forms provided to customers.

What is your favorite aspect of this product?

The best aspect of Google Forms is that it has a lot of elements which can be added to make the Google Form experience more versatile and insightful.

What do you dislike most about this product?

Though it is a great tool, It lacks in terms of customization compared to some of the other counterpart.

What recommendations would you give to someone considering this product?

Google Forms is a nice tool which offers a great collaboration between teams and offers many elements to make survey and feedback much more insightful and fun at the same time.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Google Forms

What is Google Forms?

Company Details

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Awards & Recognition

2026 Emotional Footprint Champion

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

Google Forms Ratings

91 Likeliness to Recommend

99 Plan to Renew

89 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Google Forms?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Invite people to review or edit the survey before sending them out.

Mobile Support The solution provides the ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Questionnaire Design/Survey Builder Create a variety of question formats including multiple choice, check box, open answers, drag and drop technology, rating scales, and auto-fill.

Role and User Management Enable different levels of access and permissions based on role.

3rd-Party Integrations Integration with 3rd Party platforms (Zoho Products, MailChimp, Eventbrite, Google Sheet, Zendesk, Slack, Shopify, Webhooks etc.)

Templates & Question Library Tool provides a set of pre-made templates and questions to select from to simplify survey build.

Branching and Logic Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

Data Analysis and Visualization Ability to plot or graph the data in a visual format, such as line charts or pie graphs.​

APIs and Integration Has inbuilt APIs allowing access to the database layer without having to go through JDBC/ODBC.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Customizable Branding Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Online Forms

Google Forms Reviews

Sarah J.

"Poll-ing the Pros and Cons on Google Forms.

Likeliness to Recommend

Pros

George W.

Easily collect, organize and analyze data.

Likeliness to Recommend

Pros

Arnab D.

Great tool for survey and feedback by Google

Likeliness to Recommend

Pros

Most Popular Google Forms Comparisons

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SurveySparrow

Feature Ratings

Collaboration

Mobile Support

Questionnaire Design/Survey Builder

Role and User Management

3rd-Party Integrations

Templates & Question Library

Branching and Logic

Data Analysis and Visualization

APIs and Integration

Multi-Channel Distribution

Customizable Branding

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Availability and Quality of Training

Ease of Customization

Ease of IT Administration

Quality of Features

Ease of Data Integration

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement