Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
4% Neutral
95% Positive

Pros

  • Performance Enhancing
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Feature Ratings

Average 84

Analytics and Reporting

86

Device and Browser Analytics

85

Data Management

85

Marketing Analytics

85

Conversion Analysis

84

Audience Segmentation

84

Data Integrity

83

Data Warehousing

83

Data Analysis and Survey Function

83

API Framework

82

Mobile Functionality

81

Vendor Capability Ratings

Average 82

Business Value Created

86

Ease of Data Integration

84

Breadth of Features

83

Ease of Implementation

83

Quality of Features

83

Ease of Customization

82

Usability and Intuitiveness

82

Product Strategy and Rate of Improvement

82

Ease of IT Administration

81

Availability and Quality of Training

81

Vendor Support

78

Google Analytics Reviews

Arthur F.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Connect your insights to consequences

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

Google Analytics gives you the tools you need to better understand your customers. Gives the precise demographic information about site visitors. Gives the performance chart with graphs. Gives exact traffic supply. Permit to combine Google search Console and Google AdSense. Creating advertising statistics and analytics to file to our pinnacle management. It helps us understand the psychographics, demographics, and other character of our customers.

What is your favorite aspect of this product?

Google Analytics allows for extremely designated remarketing lists that may be pushed in AdWords. Monitoring of the site visitors and numerous conversions via every channel.

What do you dislike most about this product?

Sometime real-time dashboard display unknown site visitor’s supply. Google Analytics is for technical human beings, some assist in growing the expressions might be useful. Almost too strong of an interface that can be tough for new customers. Changes to Google Analytics mean that the trainings they offer surely are vital if you're going to make the best use out of the software.

What recommendations would you give to someone considering this product?

Analytics is constructed to work with Google’s advertising and advertising and publisher merchandise so that you can use your analytics insights to reach the proper customers. Make your facts be just right for you. Technique and share your information quickly with a smooth-to-use interface and shareable reviews.

Pros

  • Efficient Service
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Amar k.

  • Role: Information Technology
  • Industry: Engineering
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2022

Best Product or website Analytics Tool

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

Google Analytics has its own value and feature in market. for identifying the user and product behavior Google analytics is the best .

What is your favorite aspect of this product?

Google Analytics has number of feature which i like . - Tracking of Traffic in product and website (can Track the active engaged users) - Analyzing product or app as per user behavior - can Analyze the performance of product. - Track screen (in which screen user spending time) - Real Time Data can see

What do you dislike most about this product?

Google Analytics doing the good job but few points which i feel as dislike - Sometime Real time events takes time to reflect in console - Dashboard report is not so explanatory.

What recommendations would you give to someone considering this product?

I am quite too much happy with the google analytics but i have few recommendation which make google analytics more adaptable. - Real time events should be appear. - Dashboard report should be quite more explanatory.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

ANUP G.

  • Role: Information Technology
  • Industry: Engineering
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2022

"Simple to use and completely customised"

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

It's only a click away to get information on many aspects of web performance. I particularly enjoy how you can quickly filter the data you need and generate bespoke reporting for a more thorough study that differentiates Google Analytics from other similar products.

What is your favorite aspect of this product?

I like how I can see every information regarding how my site's users are using it, as well as how well my website pages are functioning in general. For me to make judgments, I need to be able to receive statistics on where people came from and how they engage with the sites. The smartphone app is also useful for getting information on the go.

What do you dislike most about this product?

There is nothing about the product that I dislike. All of the functions are simple to use. Setting up objectives might be difficult at first, but as you get the hang of it, the data you collect becomes even more beneficial.

What recommendations would you give to someone considering this product?

If you're still a newbie, there are lots of videos and lessons available online. When I was given Google Analytics, I had no familiarity with it, but a couple video lessons got me up and running!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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