Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

Filter By

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

88 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
4% Neutral
95% Positive

Pros

  • Performance Enhancing
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Feature Ratings

Average 84

Analytics and Reporting

86

Device and Browser Analytics

85

Data Management

85

Marketing Analytics

85

Conversion Analysis

84

Audience Segmentation

84

Data Integrity

83

Data Warehousing

83

Data Analysis and Survey Function

83

API Framework

82

Mobile Functionality

81

Vendor Capability Ratings

Average 82

Business Value Created

86

Ease of Data Integration

84

Breadth of Features

83

Ease of Implementation

83

Quality of Features

83

Ease of Customization

82

Usability and Intuitiveness

82

Product Strategy and Rate of Improvement

82

Ease of IT Administration

81

Availability and Quality of Training

81

Vendor Support

78

Google Analytics Reviews

Vsundhara B.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Google Analytics: Best analytics tool for all.

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google Analytics monitors the site traffic persistently and gives point-to-point reports. The dashboard gives the layout and the UI is facilitated and systematically organized the data.

What is your favorite aspect of this product?

Google Analytics gives brief reports of basically every information, similar to socioeconomics and traffic by area which helps in tracking down our interest group. The key dashboard has all the primary information displayed on it, which helps in getting critical information at first. It is not difficult to utilize and has an incredible game plan of apparatuses. It helps me a lot in check whether the site traffic.

What do you dislike most about this product?

It incorporates an assumption to learn and adjust for new clients to get their hands on so I feel it should be gotten to the next level. the Mobile rendition is more earnestly to use than some out stages.

What recommendations would you give to someone considering this product?

Google Analytics is suitable for every single, medium, or tremendous new company or orgazisation. It gives a fair informational index of conceivable outcomes by isolating through who all visited our site and sharing information about their time spent, interest area, and responsibility with express substance. must give it a try.

Pros

  • Helps Innovate
  • Enables Productivity
  • Trustworthy
  • Unique Features

America C.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Google Analytics: Analyze your brand fast and easy

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google Analytics is an excellent business tool helped us to evaluate and rate our online work performance. This application drives us to adjust strategies employed across social networks and throughout the web. It helped us to understand the traffic generated on the web pages and thanks to it we were able to know which product was the most successful and which is our target customer.

What is your favorite aspect of this product?

The app has a free version which we can use to see how successful it can be. The application links to other platforms to increase the flow of people to the website address and drives preferential display in searches and crawls by users on Google.

What do you dislike most about this product?

Many of the essential features that the paid version has are not in the free version which makes it difficult to fully test the system. The platform is largely aimed at people who are already tech-savvy and know the conduits and codes within the web.

What recommendations would you give to someone considering this product?

A more intuitive and less technical interface with simpler actions and buttons should be created. The design of the entire workspace as well as the resources could be more customized and the report delivery could be in words that are easier to understand for users who are still novices but want to learn.

Pros

  • Performance Enhancing
  • Trustworthy
  • Inspires Innovation
  • Saves Time

Selena R.

  • Role: Human Resources
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Never miss out on anything with Google Analytics

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google Analytics helps marketers to check and keep an eye on every move that happens in their marketing department. We can keep a track and insight on almost everything with this handful of tools. We were using a free version of Google Analytics and then we switched to the premium version recently to enjoy all premium features and we surely never miss out on anything.

What is your favorite aspect of this product?

We have been using Google analytics in our company as far as I can remember, I guess the most prominent reason for this is because most of our company relies on Google products and Google workspace so It is very easy for us to integrate this one with almost everything. Another reason is that most of the people use Google products in one way or another and it is fairly easy to integrate it with all of them.

What do you dislike most about this product?

Google Analytics actually shows you the traffic and it’s source as well as where it comes from but it has been reported , not very often though, there are times when identifying traffic becomes hard and we all are very much unsure about it. I hope it gets better because it creates a lot of issues for us to explain why it happened.

What recommendations would you give to someone considering this product?

One of the highest qualities that I like about Google Analytics is that it’s very easily integratable. You can use it for anything and there will be one in 1000 cases where it will give you a hard time while integrating. It is quite cost effective and if you don't like to pay you can enjoy the free version of it as well.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Caring

Most Popular Google Analytics Comparisons