What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Continually Improving Product
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Management
Marketing Analytics
Conversion Analysis
Audience Segmentation
Data Integrity
Data Warehousing
Data Analysis and Survey Function
API Framework
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Customization
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
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Google Analytics Reviews
Hina S.
- Role: Operations
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2022
User-friendly, Data Visualization, Goal Tracking
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is unique in that it is the only web analytics platform that allows users to measure advertising ROI and track user engagement across multiple devices. It also offers a comprehensive suite of real-time reporting and customization options, allowing users to tailor their data to their specific needs. Additionally, Google Analytics is free and is integrated with Google Adwords, providing users with more comprehensive insights into their online campaigns.
What is your favorite aspect of this product?
My favorite aspect of Google Analytics is the ability to quickly access detailed insights about user behavior on my website. With Google Analytics, I can track user engagement, understand where my website traffic is coming from, and gauge the effectiveness of my marketing campaigns. Additionally, I can customize the data to suit my specific needs and goals, making it an incredibly powerful tool.
What do you dislike most about this product?
One of the things I dislike most about Google Analytics is its complexity. It can be difficult for a beginner to navigate the interface and understand the data. Additionally, the sheer amount of data can be overwhelming and difficult to digest.
What recommendations would you give to someone considering this product?
Take advantage of the free resources Google Analytics offers to help you get the most out of the program. Utilize the tutorials and videos available on their website as well as the help center to learn the basics of the program.
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Inspires Innovation
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Dougie A.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Dec 2022
Great but spendy at large data sizes
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Feature suite
What is your favorite aspect of this product?
Updated regularly
What do you dislike most about this product?
Sampling data
What recommendations would you give to someone considering this product?
Watch out for sampling!
Pros
- Helps Innovate
- Effective Service
- Generous Negotitation
- Includes Product Enhancements
Cons
- Less Performance Enhancing
- Less Efficient Service
- Less Transparent
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Charlotte C.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2022
A Powerful Tool for Data Analysis
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
What makes Google Analytics stand out from other products is its versatility. It offers a wide range of features, from tracking user behavior to remarketing campaigns. It also offers advanced segmentation and reporting tools, allowing users to gain deeper insights into their data. Additionally, the product is highly customizable, allowing users to tailor it to their specific needs.
What is your favorite aspect of this product?
The breadth and depth of data it can provide. It offers a wealth of information on user behavior, from pageviews to time spent on a page. It also offers detailed segmentation and remarketing tools, allowing users to get an even more granular view of their data. Additionally, the product is incredibly intuitive, making it easy to start using right away.
What do you dislike most about this product?
The lack of a built-in customer support system. While the product offers a wealth of documentation and tutorials, it can be difficult to troubleshoot complex issues without outside help.
What recommendations would you give to someone considering this product?
It is highly customizable and easy to use, meaning users of all skill levels can take advantage of its features. Take a deeper look into the customization features so you can create the experience you desire.
Pros
- Reliable
- Enables Productivity
- Security Protects
- Continually Improving Product
Cons
- Vendor Friendly Policies
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