What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Continually Improving Product
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
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Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Management
Marketing Analytics
Conversion Analysis
Audience Segmentation
Data Integrity
Data Warehousing
Data Analysis and Survey Function
API Framework
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Customization
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
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Google Analytics Reviews
Harry R.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Jan 2023
A website tracking solution.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Although the program has many excellent features, I particularly like that it provides crash reports. These are tremendously helpful for developers; for example, when your software crashes and stops the program, you can figure out which file and line number the crash occurred on. to guarantee that the issue is resolved.
What is your favorite aspect of this product?
Google Analytics is a comparatively simple, user-friendly, and cost-free application for analyzing website traffic. We can assess the effectiveness of various marketing channels and campaigns by helping us identify the type of clients those channels are generating. Exporting re-marketing lists made in Google Analytics to Google Ads is advantageous for ongoing campaigns. It also enables us to map user behavior and their journey down to the level of location and device, which helps us optimize product designs and functions.
What do you dislike most about this product?
This information is presented as interactive pie charts, bar graphs, and line graphs to make data entry easier. By examining session length, conversion rates for different events, and time spent on several pages, we may identify which features or websites are most popular with visitors. Then, we promote these functions or websites in our marketing materials.
What recommendations would you give to someone considering this product?
It is a common and simple tool that even novice professionals may use. Excellent strategies for using Google Tag Manager to increase visibility in search engine results while analyzing and evaluating CAC numbers and related campaigns. Version 4 of Google Analytics offers more robust event monitoring and Google Ads integration than previous versions.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Israel M.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jan 2023
This program marks a difference.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
This program marks a difference between its competitions due to the number of options that allow you to have a stable interaction on the web with each of the future clients. Google Analytics was designed to significantly increase the sales of a company and exploit the skills of each one of the users on the web, for us it has been an advantage to have the support of this program since this software has the appropriate tools to analyze my entire environment and find clients who invest in our business.
What is your favorite aspect of this product?
There are many options that make Google Analytics our favorite program to increase sales and relationships with our customers. One of the best things about this program is good marketing management. This aspect has been a fundamental factor in having a better experience with the program. On the other hand, another of the points that I like about this program is the good interface that it presents to us, it has been in charge of simplifying our performance with each of the little sisters that Google Analytics offers us to achieve the goal of finding many more clients. in the web.
What do you dislike most about this product?
During the course that I have been using this program I have realized the information and unnecessary cookies that this program is collecting while it is running, the fact that I have to constantly delete my system annoys me since it archives a lot, this can affect indirectly to other programs that you may have to implement at that time.
What recommendations would you give to someone considering this product?
Google Analytics is one of the most complete programs that we find in the market to support the flow of clients and commercial relationships that are born on the web, I recommend this program for the good integration that its interface allows you to understand how marketing and others work elements on the web that will benefit the company and its growth, this program has been a help to us for a long time and we can safely say that it is guaranteed to use it in my business.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Arnaldo B.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2022
very accurate data, recommended
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is very easy for me to differentiate between Google analytics and other similar companies because apart from the fact that it is one of the companies that analyzes the data of a web page and that comes from Google, it has been able to remain among the best in its field, this means that has stood out a lot in recent years, due to its stability, its technical support and how easy it is to use
What is your favorite aspect of this product?
Google analytics is a tool that Google provides us to be able to have more information about the people who visit our websites, among other very important data such as being able to establish a pattern of people who visit our website, be it country, city, device, age. , browser or explorer, there is also the possibility of knowing how long the person was inside the website and if there was multimedia interaction, thus allowing me to know if they like the information or data they posted on the web because this tool points me towards the person entertained her or not
What do you dislike most about this product?
Something bad about Google analytics is that the code has to be in the header part of the website and since it is sometimes complicated for new people I think it could be made a little easier for these people, I think they could do it like that the person enters a link and automatically I know it will organize everything and the code will be placed where it should go and thus prevent them from doing it wrong, in my case it has never been difficult for me, the data that it normally returns is very accurate, although the last error I had, was that the code they gave me was wrong and I didn't see any data from my website
What recommendations would you give to someone considering this product?
Creating and maintaining a website requires that we have a good attention to our public, therefore we must take care and keep abreast of what our public likes and does not like and there is no better tool than Google analytics for this job since It shows us everything graphically or in details written in numbers as well. Its best feature is the stability, security and accuracy of the data that it provides us from our website and therefore its use is recommended
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Unique Features
Please tell us why you think this review should be flagged.
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