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Google

Google Analytics

Composite Score

9.0 /10

CX Score

9.3 /10

397 Reviews Write a Review

Claim Software

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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2025 Emotional Footprint Champion

Latest Award, 2025

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

Latest Award, 2025

2025 Data Quadrant Champion

2025

9 Top Rated Capabilities

9 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Contract Negotiation
Conflict Resolution

2024

2024 Data Quadrant Champion

2024

10 Top Rated Capabilities

8 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

2023 Data Quadrant Champion

2023

8 Top Rated Capabilities

8 Top Rated Features

2023

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

88 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative

4% Neutral

95% Positive

Pros

Performance Enhancing
Continually Improving Product
Trustworthy
Respectful

Feature Ratings

Average 84

Analytics and Reporting

Device and Browser Analytics

Data Management

Marketing Analytics

Conversion Analysis

Audience Segmentation

Data Integrity

Data Analysis and Survey Function

Data Warehousing

API Framework

Mobile Functionality

Vendor Capability Ratings

Average 83

Business Value Created

Ease of Data Integration

Ease of Implementation

Breadth of Features

Quality of Features

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Also Featured in...

Website Analytics

Score 8.9

View Google Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.8

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Dougie A.

Role: Finance
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2022

Great but spendy at large data sizes

Likeliness to Recommend

7 /10

What differentiates Google Analytics from other similar products?

Feature suite

What is your favorite aspect of this product?

Updated regularly

What do you dislike most about this product?

Sampling data

What recommendations would you give to someone considering this product?

Watch out for sampling!

Pros

Helps Innovate
Effective Service
Generous Negotitation
Includes Product Enhancements

Cons

Less Performance Enhancing
Less Efficient Service
Less Transparent

Charlotte C.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2022

A Powerful Tool for Data Analysis

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

What makes Google Analytics stand out from other products is its versatility. It offers a wide range of features, from tracking user behavior to remarketing campaigns. It also offers advanced segmentation and reporting tools, allowing users to gain deeper insights into their data. Additionally, the product is highly customizable, allowing users to tailor it to their specific needs.

What is your favorite aspect of this product?

The breadth and depth of data it can provide. It offers a wealth of information on user behavior, from pageviews to time spent on a page. It also offers detailed segmentation and remarketing tools, allowing users to get an even more granular view of their data. Additionally, the product is incredibly intuitive, making it easy to start using right away.

What do you dislike most about this product?

The lack of a built-in customer support system. While the product offers a wealth of documentation and tutorials, it can be difficult to troubleshoot complex issues without outside help.

What recommendations would you give to someone considering this product?

It is highly customizable and easy to use, meaning users of all skill levels can take advantage of its features. Take a deeper look into the customization features so you can create the experience you desire.

Pros

Reliable
Enables Productivity
Security Protects
Continually Improving Product

Cons

Vendor Friendly Policies

Kathy J.

Role: Information Technology
Industry: Energy
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2022

Fast and Accurate Tool for All Sizes of Businesses

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics is different from other similar products because it is suitable for all sizes of businesses. Moreover, Google Analytics is incredible because of how fast it works in providing insights.

What is your favorite aspect of this product?

The efficiency and speed of Google Analytics makes it a powerful business intelligence tool. Google Analytics offers accurate intelligence that allows us to make concrete and informed decisions.

What do you dislike most about this product?

Google Analytics has amazing capabilities. No challenges experienced when using Google Analytics.

What recommendations would you give to someone considering this product?

I like to recommend Google Analytics because I know it will never disappoint you. Google Analytics will give you the right intelligence that your business needs to grow.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Google Analytics Ratings

91 Likeliness to Recommend

98 Plan to Renew

88 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Device and Browser Analytics Capture and summarize device and browser information.

Data Management Includes data sharing, data storage, records management, and data security.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Mobile Functionality Can be used on mobile devices​.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Website Analytics

Customer Intelligence

Google Analytics Reviews

Dougie A.

Great but spendy at large data sizes

Likeliness to Recommend

Pros

Cons

Charlotte C.

A Powerful Tool for Data Analysis

Likeliness to Recommend

Pros

Cons

Kathy J.

Fast and Accurate Tool for All Sizes of Businesses

Likeliness to Recommend

Pros

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Feature Ratings

Analytics and Reporting

Device and Browser Analytics

Data Management

Marketing Analytics

Conversion Analysis

Audience Segmentation

Data Integrity

Data Analysis and Survey Function

Data Warehousing

API Framework

Mobile Functionality

Vendor Capability Ratings

Business Value Created

Ease of Data Integration

Ease of Implementation

Breadth of Features

Quality of Features

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support