What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Continually Improving Product
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Management
Marketing Analytics
Conversion Analysis
Audience Segmentation
Data Integrity
Data Warehousing
Data Analysis and Survey Function
API Framework
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Customization
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
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Google Analytics Reviews
Angeline J.
- Role: Sales Marketing
- Industry: Utilities
- Involvement: End User of Application
Submitted Jan 2023
Google Analytics Is Fantastic and Easy to Use
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The ease of use to this business intelligence platform makes everything perfect for us and makes this tool better than its competitors. I also love the accuracy of Google Analytics.
What is your favorite aspect of this product?
Google Analytics has an incredible and intuitive interface that enables us to get insights with ease. Using and implementing Google Analytics is very easy. Google Analytics has amazing features.
What do you dislike most about this product?
I do not dislike anything about Google Analytics. Google Analytics has great capabilities and accurate features. Google Analytics is highly reliable.
What recommendations would you give to someone considering this product?
I would like to recommend Google Analytics. Google Analytics has been so amazing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Nicholas B.
- Role: Industry Specific Role
- Industry: Construction
- Involvement: End User of Application
Submitted Jan 2023
"It is a free service!"
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics provides a wealth of resources and support, for example, tutorials, webinars, and a large community of users who are available to help troubleshoot any issues that may arise.
What is your favorite aspect of this product?
I love that Google Analytics helps me to track and analyze the traffic and user behavior on our company's website. This information is useful in identifying areas of the website that are performing well and areas that need improvement.
What do you dislike most about this product?
I love every feature that Google Analytics offers.
What recommendations would you give to someone considering this product?
It is a free service, which makes it accessible to companies of all sizes.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Michael L.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2023
Tool for analyzing website traffic.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Our platform uses Google Analytics to monitor the proportion of organic, paid, mobile, and app users. It's a fast and practical approach to putting your notion to the test. Providing a whole funnel picture from user acquisition to income makes monitoring easier. Although Google Analytics is a valuable tool, using it successfully requires some profound knowledge.
What is your favorite aspect of this product?
We can convert more users into purchasers by figuring out the overlap between the several excursions a user takes before completing a purchase, which is numerous. The qualitative metrics and insights that Google Metrics provides are the main reasons we utilize them; they are incorporated into our marketing strategy and facilitate campaign and channel optimization. Monitoring conversion actions, establishing goals, and producing customized reports you can access daily save a tone of time.
What do you dislike most about this product?
It aids in fundamental analysis and does not offer a deeper dive into user experience and data like MixPanel. It might be challenging to implement and analyze custom metrics, which can result in the reporting of inaccurate conversion numbers. Additionally, it aggregates direct traffic with less accurate data for people who use Facebook in other ways, which needs to be more accurate.
What recommendations would you give to someone considering this product?
The qualitative metrics and insights that Google Metrics provides are the main reasons we utilize them; they are incorporated into our marketing strategy and facilitate campaign and channel optimization. Monitoring conversion actions, establishing goals, and producing customized reports you can access daily save a tonne of time. Thanks to the excellent options, it is powerful to drill down to specific information.
Pros
- Enables Productivity
- Trustworthy
- Unique Features
- Efficient Service
Please tell us why you think this review should be flagged.
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