Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
9.0 /10
CX Score
9.3 /10
Google Analytics
9.0 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
4% Neutral
95% Positive

Pros

  • Performance Enhancing
  • Continually Improving Product
  • Trustworthy
  • Respectful

Feature Ratings

Average 84

Analytics and Reporting

86

Device and Browser Analytics

85

Data Management

85

Marketing Analytics

85

Conversion Analysis

85

Audience Segmentation

85

Data Integrity

83

Data Analysis and Survey Function

83

Data Warehousing

83

API Framework

82

Mobile Functionality

81

Vendor Capability Ratings

Average 83

Business Value Created

86

Ease of Data Integration

84

Ease of Implementation

84

Breadth of Features

84

Quality of Features

83

Ease of Customization

82

Availability and Quality of Training

82

Usability and Intuitiveness

82

Product Strategy and Rate of Improvement

82

Ease of IT Administration

82

Vendor Support

78

Google Analytics Reviews

Israel M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2023

This program marks a difference.

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

This program marks a difference between its competitions due to the number of options that allow you to have a stable interaction on the web with each of the future clients. Google Analytics was designed to significantly increase the sales of a company and exploit the skills of each one of the users on the web, for us it has been an advantage to have the support of this program since this software has the appropriate tools to analyze my entire environment and find clients who invest in our business.

What is your favorite aspect of this product?

There are many options that make Google Analytics our favorite program to increase sales and relationships with our customers. One of the best things about this program is good marketing management. This aspect has been a fundamental factor in having a better experience with the program. On the other hand, another of the points that I like about this program is the good interface that it presents to us, it has been in charge of simplifying our performance with each of the little sisters that Google Analytics offers us to achieve the goal of finding many more clients. in the web.

What do you dislike most about this product?

During the course that I have been using this program I have realized the information and unnecessary cookies that this program is collecting while it is running, the fact that I have to constantly delete my system annoys me since it archives a lot, this can affect indirectly to other programs that you may have to implement at that time.

What recommendations would you give to someone considering this product?

Google Analytics is one of the most complete programs that we find in the market to support the flow of clients and commercial relationships that are born on the web, I recommend this program for the good integration that its interface allows you to understand how marketing and others work elements on the web that will benefit the company and its growth, this program has been a help to us for a long time and we can safely say that it is guaranteed to use it in my business.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Arnaldo B.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

very accurate data, recommended

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

It is very easy for me to differentiate between Google analytics and other similar companies because apart from the fact that it is one of the companies that analyzes the data of a web page and that comes from Google, it has been able to remain among the best in its field, this means that has stood out a lot in recent years, due to its stability, its technical support and how easy it is to use

What is your favorite aspect of this product?

Google analytics is a tool that Google provides us to be able to have more information about the people who visit our websites, among other very important data such as being able to establish a pattern of people who visit our website, be it country, city, device, age. , browser or explorer, there is also the possibility of knowing how long the person was inside the website and if there was multimedia interaction, thus allowing me to know if they like the information or data they posted on the web because this tool points me towards the person entertained her or not

What do you dislike most about this product?

Something bad about Google analytics is that the code has to be in the header part of the website and since it is sometimes complicated for new people I think it could be made a little easier for these people, I think they could do it like that the person enters a link and automatically I know it will organize everything and the code will be placed where it should go and thus prevent them from doing it wrong, in my case it has never been difficult for me, the data that it normally returns is very accurate, although the last error I had, was that the code they gave me was wrong and I didn't see any data from my website

What recommendations would you give to someone considering this product?

Creating and maintaining a website requires that we have a good attention to our public, therefore we must take care and keep abreast of what our public likes and does not like and there is no better tool than Google analytics for this job since It shows us everything graphically or in details written in numbers as well. Its best feature is the stability, security and accuracy of the data that it provides us from our website and therefore its use is recommended

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Hina S.

  • Role: Operations
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Dec 2022

User-friendly, Data Visualization, Goal Tracking

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google Analytics is unique in that it is the only web analytics platform that allows users to measure advertising ROI and track user engagement across multiple devices. It also offers a comprehensive suite of real-time reporting and customization options, allowing users to tailor their data to their specific needs. Additionally, Google Analytics is free and is integrated with Google Adwords, providing users with more comprehensive insights into their online campaigns.

What is your favorite aspect of this product?

My favorite aspect of Google Analytics is the ability to quickly access detailed insights about user behavior on my website. With Google Analytics, I can track user engagement, understand where my website traffic is coming from, and gauge the effectiveness of my marketing campaigns. Additionally, I can customize the data to suit my specific needs and goals, making it an incredibly powerful tool.

What do you dislike most about this product?

One of the things I dislike most about Google Analytics is its complexity. It can be difficult for a beginner to navigate the interface and understand the data. Additionally, the sheer amount of data can be overwhelming and difficult to digest.

What recommendations would you give to someone considering this product?

Take advantage of the free resources Google Analytics offers to help you get the most out of the program. Utilize the tutorials and videos available on their website as well as the help center to learn the basics of the program.

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Inspires Innovation

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