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Google

Google Analytics

Composite Score

9.0 /10

CX Score

9.3 /10

397 Reviews Write a Review

Claim Software

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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2025 Emotional Footprint Champion

Latest Award, 2025

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

Latest Award, 2025

2025 Data Quadrant Champion

2025

9 Top Rated Capabilities

9 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Contract Negotiation
Conflict Resolution

2024

2024 Data Quadrant Champion

2024

10 Top Rated Capabilities

8 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

2023 Data Quadrant Champion

2023

8 Top Rated Capabilities

8 Top Rated Features

2023

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

88 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative

4% Neutral

95% Positive

Pros

Performance Enhancing
Continually Improving Product
Trustworthy
Respectful

Feature Ratings

Average 84

Analytics and Reporting

Device and Browser Analytics

Data Management

Marketing Analytics

Conversion Analysis

Audience Segmentation

Data Integrity

Data Analysis and Survey Function

Data Warehousing

API Framework

Mobile Functionality

Vendor Capability Ratings

Average 83

Business Value Created

Ease of Data Integration

Ease of Implementation

Breadth of Features

Quality of Features

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Also Featured in...

Website Analytics

Score 8.9

View Google Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.8

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Mohd M.

Role: Operations
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2023

Google Analytics is a powerful, comprehensive Tool

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google Analytics is the most popular web analytics tool due to its ease of use, robust feature set, and strong integration with other Google products. It offers advanced features such as segmentation, custom dimensions and metrics, and real-time analytics. It also offers integration with Google Ads, which allows users to track the performance of their campaigns in one place. Additionally, Google Analytics features machine learning capabilities, allowing users to make better decisions based on data. Finally, Google Analytics is free, making it accessible to all businesses.

What is your favorite aspect of this product?

My favorite aspect of Google Analytics is the ability to track user behavior and identify areas of improvement on my website. With Google Analytics, I can quickly and easily view reports on user engagement and analyze user trends over time. This helps me to better understand what users are looking for and how to make my website more effective for them.

What do you dislike most about this product?

One of the major downsides of Google Analytics is that it can be complicated to set up and manage. Furthermore, it can be difficult to understand the data it provides and make meaningful decisions based on it. The sheer amount of data can also be overwhelming to manage, and it can be hard to identify meaningful patterns or trends among the large numbers. Additionally, the cost of using Google Analytics can be prohibitive for some businesses.

What recommendations would you give to someone considering this product?

1. Start by familiarizing yourself with the basics of Google Analytics. Take time to read through the documentation and watch tutorial videos to get a better understanding of how the platform works. 2. Set up goals and objectives for tracking. Having a clear idea of what you want to measure will help you get the most out of the data you collect. 3. Make sure to set up tracking for all of the key elements of your website and app. This includes page views, events, user behavior, and more. 4. Create custom reports and dashboards for easy access to the data you want to track. 5. Make sure to leverage the powerful segmentation features to get

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Effective Service

Zack L.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2023

Your Key to Website Success

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

The product integrates well with other Google tools, such as Google Ads and Google Search Console, providing a comprehensive view of marketing and advertising efforts.

What is your favorite aspect of this product?

The custom dashboards and reports make it easy to understand and analyze data, and the insights gained have been instrumental in making informed decisions about website optimization and marketing strategies.

What do you dislike most about this product?

the vast amount of data can sometimes be overwhelming and difficult to interpret, especially for less experienced users.

What recommendations would you give to someone considering this product?

I would highly recommend Google Analytics to anyone looking for a comprehensive website tracking and analysis tool. The product is easy to use and provides valuable insights that can help improve website performance and drive business growth. It's important to allocate sufficient time for setting up and learning the product to get the most out of it.

Pros

Helps Innovate
Respectful
Client Friendly Policies
Acts with Integrity

Angeline J.

Role: Sales Marketing
Industry: Utilities
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2023

Google Analytics Is Fantastic and Easy to Use

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

The ease of use to this business intelligence platform makes everything perfect for us and makes this tool better than its competitors. I also love the accuracy of Google Analytics.

What is your favorite aspect of this product?

Google Analytics has an incredible and intuitive interface that enables us to get insights with ease. Using and implementing Google Analytics is very easy. Google Analytics has amazing features.

What do you dislike most about this product?

I do not dislike anything about Google Analytics. Google Analytics has great capabilities and accurate features. Google Analytics is highly reliable.

What recommendations would you give to someone considering this product?

I would like to recommend Google Analytics. Google Analytics has been so amazing.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Google Analytics Ratings

91 Likeliness to Recommend

98 Plan to Renew

88 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Device and Browser Analytics Capture and summarize device and browser information.

Data Management Includes data sharing, data storage, records management, and data security.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Mobile Functionality Can be used on mobile devices​.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Website Analytics

Customer Intelligence

Google Analytics Reviews

Mohd M.

Google Analytics is a powerful, comprehensive Tool

Likeliness to Recommend

Pros

Zack L.

Your Key to Website Success

Likeliness to Recommend

Pros

Angeline J.

Google Analytics Is Fantastic and Easy to Use

Likeliness to Recommend

Pros

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Feature Ratings

Analytics and Reporting

Device and Browser Analytics

Data Management

Marketing Analytics

Conversion Analysis

Audience Segmentation

Data Integrity

Data Analysis and Survey Function

Data Warehousing

API Framework

Mobile Functionality

Vendor Capability Ratings

Business Value Created

Ease of Data Integration

Ease of Implementation

Breadth of Features

Quality of Features

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support