Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
9.0 /10
CX Score
9.3 /10
Google Analytics
9.0 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
4% Neutral
95% Positive

Pros

  • Performance Enhancing
  • Continually Improving Product
  • Trustworthy
  • Respectful

Feature Ratings

Average 84

Analytics and Reporting

86

Device and Browser Analytics

85

Data Management

85

Marketing Analytics

85

Conversion Analysis

85

Audience Segmentation

85

Data Integrity

83

Data Analysis and Survey Function

83

Data Warehousing

83

API Framework

82

Mobile Functionality

81

Vendor Capability Ratings

Average 83

Business Value Created

86

Ease of Data Integration

84

Ease of Implementation

84

Breadth of Features

84

Quality of Features

83

Ease of Customization

82

Availability and Quality of Training

82

Usability and Intuitiveness

82

Product Strategy and Rate of Improvement

82

Ease of IT Administration

82

Vendor Support

78

Google Analytics Reviews

Paul S.

  • Role: Operations
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2023

Effective Tool For Product and Website Analysis

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

It offers unique features such as demographic and interest reporting, real-time data tracking, and advanced segmentation capabilities that allow businesses to gain deeper insights into their audience's behavior and tailor their marketing efforts accordingly.

What is your favorite aspect of this product?

Personally, my favorite aspect of Google Analytics is the ability to not only track website traffic and user behavior, but also to set customized goals and measure progress towards those goals over time.

What do you dislike most about this product?

It would be helpful if Google Analytics could provide more guidance on how to interpret the data and turn insights into actionable steps.

What recommendations would you give to someone considering this product?

I would advise anyone considering Google Analytics to take the time to fully explore all of its features and capabilities, as there is a wealth of data that can be gleaned from this tool.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Raul E.

  • Role: Consultant
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2023

There are many areas and aspects of this program.

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

There are many areas and aspects where this program helps us for the growth and development of my company, since Google Analytics is the best tool that we can have in our system to manage certain processes and actions within the web and through our email. email, this program is also in charge of creating those advertisements that keep each of our clients informed and those relationships that can be transformed into future sales for the company, this program is really great since it perfectly complements the daily operation of my work and it is thanks to him that I have highlighted and greatly improved my work and service to my clients.

What is your favorite aspect of this product?

Google Analytics has been the program and the weapon that I have had to understand the movements and trends towards which my market is heading. This program is an excellent tool that we have in our hands to create the most professional marketing campaigns possible that attract the attention of our clients and increase the sales of our companies, as well as this program is a fundamental basis to give you the best marketing service in each of the projects that are achieved by this means, Google Analytics has completely changed our way of working and interacting with all our clients.

What do you dislike most about this product?

This program can be a bit slow to execute each one of its functions, this interrupts the rhythm of my work, this may be due to the size of the software and the power of the Internet that the program needs to find itself, such as and there is also a problem for the interface to explain the functionality of certain functions that are displayed, in this case it can be a bit confusing.

What recommendations would you give to someone considering this product?

Google Analytics is a program that all types of companies should have, this is due to the advantages of having a program that collects the most valuable information on the behavior of your customers and that is where the program will perform with the best marketing actions so that many more clients trust your company, this program is one hundred percent recommended for all types of companies.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Maria Jose U.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2023

Excellent platform

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google analytics differs from other similar companies because it can have a greater depth in the analysis of the data. This means that you can go down to a much higher level of detail, allowing you to get much more precise information. Additionally, Google Analytics offers a wide range of analytics tools that allow users to gain a deeper understanding of their users and behaviors. These tools have been improved over time to provide a better analysis experience. Google Analytics also provides detailed reports on web traffic, which users can use to make informed decisions about content and advertising on their website

What is your favorite aspect of this product?

I like Google Analytics because it is always at the forefront of technology and offers very useful tools and information resources to help users better understand user behavior on their websites Google Analytics reports are very intuitive and easy to understand, making it ideal for beginners. It also offers a wide variety of advanced reports to help users make better marketing decisions. It is also a very scalable tool to meet the needs of users as their online presence grows

What do you dislike most about this product?

What I always find negative about google analytics is that you need advanced technical knowledge to be able to get the most out of the tool. As a result, many users are unable to gain useful information from the collected data. Additionally, the reports provided by Google Analytics are often complicated and difficult to understand. Finally, the reports are usually very general and cannot be drilled down into the specific data of a certain website. This means that many users are unable to obtain the specific information they need to improve their marketing strategies

What recommendations would you give to someone considering this product?

I would especially recommend Google Analytics because this has always been one of the main web data analysis tools. This tool allows you to better understand the behavior of your users online and adjust your marketing and advertising strategies for optimal results. It allows you to better understand the interaction with your brand, the content that interests your users the most, the clicks on your ads and the way users navigate your website. Furthermore, the platform is backed by Google's global infrastructure that is powerful enough to support the service

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

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