Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
4% Neutral
95% Positive

Pros

  • Performance Enhancing
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Feature Ratings

Average 84

Analytics and Reporting

86

Device and Browser Analytics

85

Data Management

85

Marketing Analytics

85

Conversion Analysis

84

Audience Segmentation

84

Data Integrity

83

Data Warehousing

83

Data Analysis and Survey Function

83

API Framework

82

Mobile Functionality

81

Vendor Capability Ratings

Average 82

Business Value Created

86

Ease of Data Integration

84

Breadth of Features

83

Ease of Implementation

83

Quality of Features

83

Ease of Customization

82

Usability and Intuitiveness

82

Product Strategy and Rate of Improvement

82

Ease of IT Administration

81

Availability and Quality of Training

81

Vendor Support

78

Google Analytics Reviews

Ruvern R.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2025

Poor process for google ads

Likeliness to Recommend

5 /10

What differentiates Google Analytics from other similar products?

the process in implementing this analytics is a frustrating process and it is still not sorted.

What is your favorite aspect of this product?

nothing thus far

What do you dislike most about this product?

the process in implementing this analytics is a frustrating process and it is still not sorted.

What recommendations would you give to someone considering this product?

I will not recommend this product

Cons

  • Vendor's Interest First
  • Under Delivered
  • Inhibits Innovation

Nijat I.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2025

useful tools for website traffic

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

That platform is very powerful in terms of characterizing users, counting conversions, and monitoring real-time behavior as compared to other companies. The information flow from marketing with Google Ads and other Google services is made very easy by its integration. In addition, the platform provides a free version with a lot of features, which is very advantageous for small teams. To sum up, it is a single, user-friendly tool that gives a complete picture of website ​‍​‌‍​‍‌​‍​‌‍​‍‌performance.

What is your favorite aspect of this product?

What​‍​‌‍​‍‌​‍​‌‍​‍‌ makes Google Analytics stand out the most is the extent of the data it gathers and structures without any user intervention. One can easily find out the sources of the users, the pages they use, and the way they engage with the site. The dashboards are perfect for keeping an eye on the trends and conversion rates. There are also some pre-made reports which I find very convenient as it is a great time saver instead of doing all the work from scratch. In short, it is a very efficient tool which helps one to keep track of the website performance in a very clear manner without having to put in extra ​‍​‌‍​‍‌​‍​‌‍​‍‌work.

What do you dislike most about this product?

The​‍​‌‍​‍‌​‍​‌‍​‍‌ biggest problem with the software is that its interface can be very confusing at the beginning, especially for new users. Incredibly, some advanced features are not only hidden but also need extra preparation to be used, thus the process of analysis becomes slower. It is possible that you find it difficult in creating your own reports because of the steep learning curve, and in general, those teams which do not have prior experience are at a disadvantage in this case. Sometimes data sampling can also be a factor in determining accuracy for large datasets. However, the platform remains a highly capable and efficient tool de

What recommendations would you give to someone considering this product?

Before​‍​‌‍​‍‌​‍​‌‍​‍‌ you mess around with custom setups, take some time to learn the interface and go through the built-in reports. Don't forget to establish goals and set up conversion tracking as soon as possible if you want to take full advantage of it. Use the linkage with Google Ads and other Google tools to gain a complete view of your marketing. Familiarize yourself with the free version and only if you need advanced features should you consider upgrading. In general, patience and the right configuration will turn Google Analytics into a powerful tool for monitoring the performance of your ​‍​‌‍​‍‌​‍​‌‍​‍‌website.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

CA Maya K.

  • Role: Finance
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2025

Powerful Insights Made Simple

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google Analytics offers unmatched integration with other Google tools, detailed traffic insights and strong real-time data tracking. Its ability to connect marketing, website and user data in one place makes it highly efficient.

What is your favorite aspect of this product?

It provides accurate, real-time performance metrics and helps identify user behavior trends, making data-driven decisions easier.

What do you dislike most about this product?

Some advanced metrics and features require technical knowledge, and the interface can feel complex for beginners.

What recommendations would you give to someone considering this product?

It’s an excellent tool for understanding your audience and optimizing performance. Take time to explore its features fully or follow a short training to get the best results.

Pros

  • Unique Features
  • Saves Time
  • Respectful
  • Client Friendly Policies

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